Miracle-Gro vs Scotts:Which is more popular by branded search?

Name: Miracle-Gro vs Scotts: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Miracle-Gro had more branded searches than Scotts among lawn seed brands worldwide. Miracle-Gro was estimated to have 40.5K branded searches compared to Scotts’ 1.6K, and held a 68.6% Share of Search versus Scotts’ 2.7%. These are worldwide searches for English-language branded terms.

Share of Search among lawn seed brands worldwide in August 2026Which is more popular in search, Miracle-Gro or Scotts?

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Which is more popular in search, Miracle-Gro or Scotts?

Compare the lawn seed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Miracle-Gro and Scotts among lawn seed brands worldwide, by month

Month	Miracle-Gro	Barenbrug	Pennington	Scotts	Jonathan Green	Green Velvet
Oct 2025	61.7%	22.5%	12.3%	3%	0.39%	0.11%
Nov 2025	70.5%	20.9%	5.1%	2.8%	0.29%	0.44%
Dec 2025	74.6%	18.1%	3.6%	3%	0.12%	0.58%
Jan 2026	75.2%	18.3%	3%	3%	0.17%	0.37%
Feb 2026	70.1%	21%	4.1%	4.1%	0.23%	0.44%
Mar 2026	63.1%	23.1%	8.4%	4.6%	0.5%	0.33%
Apr 2026	68.1%	16.7%	11.1%	3.3%	0.44%	0.36%
May 2026	76.6%	12.5%	8.4%	2%	0.22%	0.22%
Jun 2026	80.7%	10.8%	5.9%	2.1%	0.23%	0.28%
Jul 2026	80.1%	13.1%	4.8%	1.7%	0.19%	0.15%
Aug 2026	68.6%	20.5%	7.5%	2.7%	0.44%	0.29%
Sep 2026	—	—	—	—	—	—

How has the Miracle-Gro and Scotts comparison changed over the last 12 months?

3 findings

Miracle-Gro was ahead of Scotts in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide moved from 61.7% to 68.6%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
Across the 11 months ending August 2026, Scotts’ estimated Share of Search among lawn seed brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for lawn seed brands worldwide in August 2026?

2 changes

In August 2026, Scotts gained estimated Share of Search among lawn seed brands worldwide, from 1.7% to 2.7%.
In August 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 80.1% to 68.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Miracle-Gro’s and Scotts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.