Hisense vs Sony:Which is more popular?
In September 2026, Hisense and Sony were level in searches among laser projector brands worldwide, with an estimated 11.7K versus 12.1K branded searches, at 6.2% and 6.5% of the total. When we asked ChatGPT and Google AI Overviews about laser projector brands, Hisense appeared in three of the five answers and Sony in two. Hisense was mentioned before Sony in two out of three answers that named either.
Who do people search for more?
Sony and Hisense are searched for about as often as each other.
Who does AI mention more?
Hisense, mentioned in 3 of 5 answers, Sony in 2
Who does AI recommend more?
Hisense, named ahead of Sony in 2 of 3 answers
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Top laser projector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sony was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense was listed before Sony in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hisense3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BenQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Laserworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kvant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
X-Laser1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ADJ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chauvet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Showtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser projector brands
5 answers
Asked ChatGPT
“Which laser projector brand should I buy?”
Asked ChatGPT
“What are the best laser projector brands?”
Asked ChatGPT
“What's the best laser projector brand for stage lighting?”
Searched Google, AI Overview
“best laser projector”
Searched Google, AI Overview
“projector laser lights”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hisense or Sony more popular in search?
This chart shows how often people search Google for Hisense and Sony by name. Each line represents a brand's share of searches for all ten laser projector brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sony, Hisense. The figures are in the table below the chart.
View monthly share of searches table
| Month | ADJ | BenQ | Chauvet | Sony | Hisense | Laserworld | Kvant | Showtec | Epson | X-Laser |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 16.8% | 11.3% | 6.1% | 9.1% | 3.3% | 2.7% | 2.2% | 1.5% | 0.96% |
| Nov 2025 | 39.9% | 21.8% | 9.8% | 6.5% | 9.7% | 3.6% | 2.9% | 2.9% | 1.9% | 1% |
| Dec 2025 | 42% | 18.8% | 10.3% | 6.9% | 9.9% | 3.8% | 3.1% | 2.5% | 1.6% | 1.1% |
| Jan 2026 | 41.7% | 18.7% | 10.2% | 6.8% | 9.9% | 3.7% | 3% | 3% | 2% | 0.9% |
| Feb 2026 | 45.9% | 16.8% | 11.2% | 6.1% | 7.7% | 3.3% | 2.7% | 3.3% | 1.8% | 0.99% |
| Mar 2026 | 44.1% | 19.7% | 10.8% | 5.9% | 6.6% | 3.9% | 3.2% | 3.2% | 1.4% | 1.1% |
| Apr 2026 | 43.8% | 19.6% | 10.7% | 5.9% | 8% | 3.2% | 3.2% | 3.2% | 1.4% | 0.95% |
| May 2026 | 41.9% | 18.7% | 10.2% | 5.6% | 7.6% | 5.6% | 2.5% | 5.6% | 1.4% | 0.9% |
| Jun 2026 | 36.8% | 24.6% | 9% | 7.4% | 8.7% | 6% | 2.7% | 2.7% | 1.5% | 0.79% |
| Jul 2026 | 36.8% | 24.6% | 9% | 7.4% | 9.5% | 4.9% | 2.7% | 2.7% | 1.5% | 0.97% |
| Aug 2026 | 43.3% | 19.4% | 10.6% | 7.1% | 7.9% | 4.7% | 2.6% | 2.1% | 1.4% | 0.94% |
| Sep 2026 | 48.3% | 17.7% | 9.7% | 6.5% | 6.2% | 5.3% | 2.3% | 1.9% | 1.3% | 0.85% |
How has the Hisense and Sony comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Sony took it in September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among laser projector brands worldwide moved from 9.1% to 6.2%, and its estimated monthly branded searches moved from 18K to 11.7K.
- Across the 12 months ending September 2026, Sony’s share of searches among laser projector brands worldwide moved from 6.1% to 6.5%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for laser projector brands worldwide in September 2026?
2 changes
In September 2026, Hisense lost share of searches among laser projector brands worldwide, from 7.9% to 6.2%.
In September 2026, Sony lost share of searches among laser projector brands worldwide, from 7.1% to 6.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hisense’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laser projector brands
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