Brother vs Rollo:Which is searched more?
In September 2026, Brother had more branded searches than Rollo among label printer brands worldwide. Brother was estimated to have 201K branded searches compared to Rollo’s 110K, and held a 16.9% Share of Search versus Rollo’s 9.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Rollo?
Compare the label printer brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Rollo. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Brother | DYMO | Rollo | Zebra | Brady |
|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 14% | 15.7% | 11.4% | 1.3% | 0.69% |
| Nov 2025 | 57.5% | 14.1% | 15.2% | 11.5% | 1% | 0.56% |
| Dec 2025 | 57.9% | 14.2% | 14.9% | 11.6% | 1% | 0.46% |
| Jan 2026 | 60% | 14.7% | 13.9% | 9.8% | 1.1% | 0.48% |
| Feb 2026 | 59.6% | 14.6% | 14.3% | 9.7% | 1.1% | 0.72% |
| Mar 2026 | 58.3% | 14.3% | 14% | 11.7% | 1% | 0.7% |
| Apr 2026 | 58.9% | 14.4% | 13.3% | 11.8% | 1.1% | 0.58% |
| May 2026 | 58.9% | 14.4% | 13.3% | 11.8% | 1.1% | 0.58% |
| Jun 2026 | 59.6% | 14.6% | 12.2% | 12% | 1.1% | 0.58% |
| Jul 2026 | 58.3% | 17.4% | 13.1% | 9.5% | 1% | 0.57% |
| Aug 2026 | 57.4% | 17.1% | 14.5% | 9.4% | 1% | 0.56% |
| Sep 2026 | 56.6% | 16.9% | 15.7% | 9.3% | 1% | 0.56% |
How has the Brother and Rollo comparison changed over the last 12 months?
3 findings
- Brother was ahead of Rollo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label printer brands worldwide moved from 14% to 16.9%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label printer brands worldwide moved from 11.4% to 9.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for label printer brands worldwide in September 2026?
2 changes
Rollo’s estimated Share of Search among label printer brands worldwide has lost ground for 3 months in a row, from 12% to 9.3% in September 2026.
Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Other head-to-heads among label printer brands
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Rollo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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