Keter vs Plum:Which is searched more?
In September 2026, Keter had more branded searches than Plum among kids play equipment brands worldwide. Keter was estimated to have 74K branded searches compared to Plum’s 10.2K, and held a 12.5% Share of Search versus Plum’s 1.7%. These are worldwide searches for English-language branded terms.
Follow Keter vs Plum and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Keter or Plum?
Compare the kids play equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Keter, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Bestway | Little Tikes | Intex | Keter | Step2 | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 27.2% | 22.1% | 12.2% | 8.2% | 1.7% | 0.89% | 0.58% |
| Nov 2025 | 25% | 30.5% | 20.3% | 11.2% | 9.1% | 2.1% | 1% | 0.81% |
| Dec 2025 | 34.4% | 28.3% | 18.8% | 8.5% | 6.9% | 1.5% | 0.93% | 0.62% |
| Jan 2026 | 33.5% | 22.3% | 22.3% | 12.3% | 6.7% | 1.5% | 0.73% | 0.73% |
| Feb 2026 | 29.1% | 23.7% | 23.7% | 13% | 7.1% | 1.5% | 0.78% | 0.95% |
| Mar 2026 | 27.4% | 22.4% | 22.4% | 15% | 8.2% | 2.4% | 0.6% | 1.6% |
| Apr 2026 | 23.3% | 19.1% | 28.4% | 15.6% | 8.6% | 2.9% | 0.41% | 1.7% |
| May 2026 | 29.1% | 15.9% | 35.6% | 10.6% | 5.8% | 1.7% | 0.28% | 0.96% |
| Jun 2026 | 34.6% | 10.4% | 42.3% | 7% | 3.8% | 1.1% | 0.22% | 0.62% |
| Jul 2026 | 36.1% | 13.3% | 36.1% | 7.3% | 4.9% | 1.3% | 0.28% | 0.8% |
| Aug 2026 | 32% | 17.5% | 32% | 9.6% | 6.4% | 1.4% | 0.38% | 0.7% |
| Sep 2026 | 27.9% | 27.9% | 18.6% | 12.5% | 10.2% | 1.7% | 0.61% | 0.61% |
How has the Keter and Plum comparison changed over the last 12 months?
3 findings
- Keter was ahead of Plum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keter’s estimated Share of Search among kids play equipment brands worldwide moved from 12.2% to 12.5%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among kids play equipment brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 8.4K to 10.2K.
How did search popularity change for kids play equipment brands worldwide in September 2026?
2 changes
In September 2026, Keter gained estimated Share of Search among kids play equipment brands worldwide, from 9.6% to 12.5%.
Plum’s estimated Share of Search among kids play equipment brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.7% in September 2026.
Other head-to-heads among kids play equipment brands
How each brand is measured
Brandwave collects information about searches that people make online using Keter’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.