Brandwave

Islabikes vs Woom:Which is more popular?

In September 2026, Woom had more branded searches than Islabikes among kids bikes worldwide. Woom had about 49,500 branded searches, while Islabikes had 3,600. Woom made up 30.8% of all kids bike searches we track, and Islabikes accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about kids bikes, Woom appeared in four of the five answers and Islabikes in none.

Among kids bikes worldwide in September 2026

Who do people search for more?

Woom, about 14 searches for every 1 for Islabikes

Woom 49.5K searchesIslabikes 3.6K searches

Who does AI mention more?

Woom, mentioned in 4 of 5 answers, Islabikes in 0

Woom in 4 of 5Islabikes in 0 of 5

Who does AI recommend more?

Woom, the only one of the two named

Woom first in 3Islabikes never named

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Top kids bikes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Woom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Islabikes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woom1st
  2. Prevelo2nd
  3. Guardian Bikes3rd
  4. Btwin–
  5. Ridgeback–
  6. Islabikes–
  7. Puky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Guardian Bikes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Woom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prevelo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Btwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ridgeback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Islabikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids bikes

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Islabikes or Woom more popular in search?

This chart shows how often people search Google for Islabikes and Woom by name. Each line represents a brand's share of searches for all seven kids bikes we track, month by month, from English-language searches worldwide.

Islabikes and Woom among kids bikes worldwide, by month

Share of searches by month for Woom, Islabikes. The figures are in the table below the chart.

View monthly share of searches table
MonthGuardian BikesWoomBtwinRidgebackIslabikesPreveloPuky
Oct 202551.2%34.3%5.6%3%2.5%2%1.3%
Nov 202564%28.7%2.6%1.4%1.4%1.4%0.62%
Dec 202562.4%28.1%3.7%1.6%1.4%2%0.74%
Jan 202650.4%33.7%6.7%3%2.4%2.4%1.3%
Feb 202647.6%39%5.2%2.8%2.3%1.8%1.3%
Mar 202657.8%31.7%3.5%1.9%2.3%1.5%1.2%
Apr 202657.2%31.3%4.2%2.3%2.3%1.5%1.2%
May 202657.1%31.3%4.2%2.3%2.3%1.9%1%
Jun 202656.4%31%5.1%2.3%2.8%1.5%0.97%
Jul 202651.8%34.6%5.7%3.1%2.1%1.7%1.1%
Aug 202657.2%31.4%4.2%2.8%1.9%1.5%0.99%
Sep 202656.2%30.8%5%2.7%2.2%1.8%1.2%

How has the Islabikes and Woom comparison changed over the last 12 months?

3 findings
  • Woom was ahead of Islabikes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Islabikes’ share of searches among kids bikes worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 12 months ending September 2026, Woom’s share of searches among kids bikes worldwide moved from 34.3% to 30.8%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for kids bikes worldwide in September 2026?

1 change
  1. In September 2026, Woom lost share of searches among kids bikes worldwide, from 31.4% to 30.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Islabikes’ and Woom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Islabikes

1 branded search term

  • islabikes

Woom

1 branded search term

  • woom bike

How the Brand Demand Index is measured

Other head-to-heads among kids bikes

Creator with pink hair and a pink jacket

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