Brandwave

How popular isGuardian Bikes?

In September 2026, people searched for Guardian Bikes by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 56.2% of all global kids bike searches, placing Guardian Bikes first out of seven bikes. When we asked both ChatGPT and Google AI Overviews about kids bikes, Guardian Bikes appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Guardian Bikes is the most searched of 7 competitors and the third most recommended in AI answers.

  1. Guardian BikesShare of searches 56.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. WoomShare of searches 30.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. BtwinShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RidgebackShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. IslabikesShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top kids bikes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Guardian Bikes was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Guardian Bikes is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woom1st
  2. Prevelo2nd
  3. Guardian Bikes3rd
  4. Btwin–
  5. Ridgeback–
  6. Islabikes–
  7. Puky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Guardian Bikes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Woom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prevelo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Btwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ridgeback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Islabikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids bikes

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which kids bikes compete with Guardian Bikes?

Guardian Bikes against kids bikes worldwide, by month

Share of searches by month for Guardian Bikes, Woom, Btwin, Ridgeback, Islabikes. The figures are in the table below the chart.

View monthly share of searches table
MonthGuardian BikesWoomBtwinRidgebackIslabikesPreveloPuky
Oct 202551.2%34.3%5.6%3%2.5%2%1.3%
Nov 202564%28.7%2.6%1.4%1.4%1.4%0.62%
Dec 202562.4%28.1%3.7%1.6%1.4%2%0.74%
Jan 202650.4%33.7%6.7%3%2.4%2.4%1.3%
Feb 202647.6%39%5.2%2.8%2.3%1.8%1.3%
Mar 202657.8%31.7%3.5%1.9%2.3%1.5%1.2%
Apr 202657.2%31.3%4.2%2.3%2.3%1.5%1.2%
May 202657.1%31.3%4.2%2.3%2.3%1.9%1%
Jun 202656.4%31%5.1%2.3%2.8%1.5%0.97%
Jul 202651.8%34.6%5.7%3.1%2.1%1.7%1.1%
Aug 202657.2%31.4%4.2%2.8%1.9%1.5%0.99%
Sep 202656.2%30.8%5%2.7%2.2%1.8%1.2%

  1. 1.Guardian Bikes

    56.2%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.9 points.

  2. 2.Woom

    30.8%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  3. 3.Btwin

    5%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Ridgeback

    2.7%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.Islabikes

    2.2%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Prevelo

    1.8%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Puky

    1.2%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Guardian Bikes and its closest rivals

Every comparison with Guardian Bikes

6 comparisons

How has branded search demand for Guardian Bikes changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Guardian Bikes worldwide rose from 74K to 90.5K.
  • Across the 12 months ending September 2026, Guardian Bikes’ share of searches among kids bikes worldwide increased from 51.2% to 56.2%.
  • Across the 12 months ending September 2026, Guardian Bikes’ share of searches among kids bikes worldwide peaked at 64% in November 2025 and was lowest at 47.6% in February 2026.

How did search popularity change for kids bikes worldwide in September 2026?

3 changes

  1. In September 2026, Btwin gained share of searches among kids bikes worldwide, from 4.2% to 5%.

  2. In September 2026, Guardian Bikes lost share of searches among kids bikes worldwide, from 57.2% to 56.2%.

  3. In September 2026, Woom lost share of searches among kids bikes worldwide, from 31.4% to 30.8%.

How are Guardian Bikes’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Guardian Bikes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • guardian bikes

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How the Brand Demand Index is measured

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