Master Lock vs Yale:Which is searched more?
In September 2026, Yale had more branded searches than Master Lock among key safe brands worldwide. Yale was estimated to have 105K branded searches compared to Master Lock’s 60.5K, and held a 52.8% Share of Search versus Master Lock’s 30.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Master Lock or Yale?
Compare the key safe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yale, Master Lock. The figures are in the table below the chart.
View monthly share of search table
| Month | Yale | Master Lock | Kidde |
|---|---|---|---|
| Oct 2025 | 55.3% | 28.9% | 15.8% |
| Nov 2025 | 54% | 29.7% | 16.3% |
| Dec 2025 | 54% | 29.7% | 16.3% |
| Jan 2026 | 52.1% | 28.7% | 19.2% |
| Feb 2026 | 50.3% | 32.1% | 17.6% |
| Mar 2026 | 54% | 29.7% | 16.3% |
| Apr 2026 | 51.9% | 31.1% | 17% |
| May 2026 | 51.9% | 31.1% | 17% |
| Jun 2026 | 53.5% | 32.1% | 14.4% |
| Jul 2026 | 53.5% | 32.1% | 14.4% |
| Aug 2026 | 54.9% | 33% | 12.1% |
| Sep 2026 | 52.8% | 30.5% | 16.7% |
How has the Master Lock and Yale comparison changed over the last 12 months?
3 findings
- Yale was ahead of Master Lock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among key safe brands worldwide moved from 28.9% to 30.5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among key safe brands worldwide moved from 55.3% to 52.8%, and its estimated monthly branded searches moved from 116K to 105K.
How did search popularity change for key safe brands worldwide in September 2026?
2 changes
In September 2026, Master Lock lost estimated Share of Search among key safe brands worldwide, from 33% to 30.5%.
In September 2026, Yale lost estimated Share of Search among key safe brands worldwide, from 54.9% to 52.8%.
Other head-to-heads among key safe brands
How each brand is measured
Brandwave collects information about searches that people make online using Master Lock’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Master Lock
1 branded search term
- master lock
Yale
3 branded search terms
- yale door lock
- yale lock
- yale smart lock
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.