David Yurman vs Swarovski:Which is searched more?
In September 2026, Swarovski had more branded searches than David Yurman among jewellery brands worldwide. Swarovski had about 4.1 million branded searches, while David Yurman had 550,000. Swarovski made up 34.4% of all jewellery brand searches we track, and David Yurman accounted for 4.6%. These are worldwide searches for English-language branded terms.
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Is David Yurman or Swarovski more popular in search?
Compare the jewellery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Swarovski, David Yurman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Cartier | Pandora | Tiffany & Co. | David Yurman | Van Cleef & Arpels | Mejuri | Bulgari | Gorjana | Harry Winston | Missoma | Catbird | Meadowlark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 25.9% | 12% | 12.8% | 4.3% | 2.8% | 3.5% | 2.8% | 1.9% | 1.6% | 0.57% | 0.27% | <0.01% |
| Nov 2025 | 33.9% | 18.6% | 19.2% | 11.1% | 4.6% | 2% | 4.6% | 2% | 2% | 0.91% | 0.75% | 0.32% | <0.01% |
| Dec 2025 | 34.8% | 15.6% | 21.3% | 11.4% | 5.7% | 2.1% | 3.1% | 2.1% | 2.1% | 1.1% | 0.51% | 0.26% | <0.01% |
| Jan 2026 | 34.9% | 23.4% | 13.2% | 11.5% | 4.7% | 2.6% | 3.1% | 2.6% | 1.7% | 1.4% | 0.52% | 0.26% | <0.01% |
| Feb 2026 | 38.1% | 20.9% | 12.7% | 12.5% | 4.2% | 2.3% | 3.4% | 2.3% | 1.9% | 1% | 0.46% | 0.24% | <0.01% |
| Mar 2026 | 34.1% | 22.9% | 12.9% | 11.3% | 4.6% | 3.1% | 3.8% | 3.1% | 2.1% | 1.4% | 0.62% | 0.27% | <0.01% |
| Apr 2026 | 33.5% | 22.5% | 11.3% | 13.4% | 5.5% | 3% | 3.7% | 3% | 2% | 1.4% | 0.5% | 0.26% | <0.01% |
| May 2026 | 34.6% | 23.2% | 14.1% | 11.3% | 4.7% | 2.5% | 3.1% | 2.5% | 2.1% | 1.1% | 0.51% | 0.27% | <0.01% |
| Jun 2026 | 33.6% | 22.5% | 15.6% | 11.2% | 4.5% | 3% | 3% | 2.5% | 2% | 1.1% | 0.61% | 0.26% | <0.01% |
| Jul 2026 | 33.5% | 22.5% | 13.7% | 13.2% | 4.5% | 3% | 3% | 2.5% | 2% | 1.1% | 0.61% | 0.32% | <0.01% |
| Aug 2026 | 33.4% | 22.4% | 12.7% | 13.2% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 1.3% | 0.6% | 0.26% | <0.01% |
| Sep 2026 | 34.4% | 23.1% | 13% | 11.1% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.4% | 0.62% | 0.22% | <0.01% |
How has the David Yurman and Swarovski comparison changed over the last 12 months?
3 findings
- Swarovski was ahead of David Yurman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, David Yurman’s share of searches among jewellery brands worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery brands worldwide moved from 31.6% to 34.4%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for jewellery brands worldwide in September 2026?
1 change
In September 2026, Swarovski gained share of searches among jewellery brands worldwide, from 33.4% to 34.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using David Yurman’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
David Yurman
1 branded search term
- david yurman
Swarovski
1 branded search term
- swarovski
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