Cartier vs Tiffany & Co.:Which is searched more?
In September 2026, Cartier had more branded searches than Tiffany & Co. among jewellery brands worldwide. Cartier was estimated to have 2.7M branded searches compared to Tiffany & Co.’s 1.3M, and held a 27.2% Share of Search versus Tiffany & Co.’s 13.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cartier or Tiffany & Co.?
Compare the jewellery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cartier, Tiffany & Co.. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Cartier | Pandora | Tiffany & Co. | Mejuri | Meadowlark |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.2% | 14% | 14.9% | 4.1% | <0.01% |
| Nov 2025 | 38.8% | 21.3% | 22% | 12.7% | 5.2% | <0.01% |
| Dec 2025 | 40.4% | 18.1% | 24.7% | 13.2% | 3.6% | <0.01% |
| Jan 2026 | 40.5% | 27.1% | 15.3% | 13.4% | 3.6% | <0.01% |
| Feb 2026 | 43.5% | 23.8% | 14.5% | 14.2% | 3.9% | <0.01% |
| Mar 2026 | 40.2% | 26.9% | 15.2% | 13.3% | 4.4% | <0.01% |
| Apr 2026 | 39.8% | 26.6% | 13.3% | 15.9% | 4.4% | <0.01% |
| May 2026 | 40.1% | 26.8% | 16.4% | 13.1% | 3.6% | <0.01% |
| Jun 2026 | 39.1% | 26.2% | 18.1% | 13.1% | 3.5% | <0.01% |
| Jul 2026 | 39% | 26.1% | 16% | 15.4% | 3.5% | <0.01% |
| Aug 2026 | 39.2% | 26.2% | 14.8% | 15.4% | 4.3% | <0.01% |
| Sep 2026 | 40.6% | 27.2% | 15.4% | 13.1% | 3.7% | <0.01% |
How has the Cartier and Tiffany & Co. comparison changed over the last 12 months?
3 findings
- Cartier was ahead of Tiffany & Co. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cartier’s estimated Share of Search among jewellery brands worldwide moved from 30.2% to 27.2%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide moved from 14.9% to 13.1%, and its estimated monthly branded searches moved from 1.7M to 1.3M.
How did search popularity change for jewellery brands worldwide in September 2026?
3 changes
In September 2026, Pandora overtook Tiffany & Co. to rank 3rd among jewellery brands worldwide, with 15.4% estimated Share of Search.
In September 2026, Cartier gained estimated Share of Search among jewellery brands worldwide, from 26.2% to 27.2%.
In September 2026, Tiffany & Co. lost estimated Share of Search among jewellery brands worldwide, from 15.4% to 13.1%.
Other head-to-heads among jewellery brands
How each brand is measured
Brandwave collects information about searches that people make online using Cartier’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cartier
1 branded search term
- cartier
Tiffany & Co.
4 branded search terms
- tiffany and co
- tiffany charm
- tiffany co
- tiffany jewellery
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