Brabantia vs Oxo:Which is searched more?
In September 2026, Oxo had more branded searches than Brabantia among jar opener brands worldwide. Oxo was estimated to have 120K branded searches compared to Brabantia’s 110K, and held a 25.4% Share of Search versus Brabantia’s 23.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brabantia or Oxo?
Compare the jar opener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Brabantia. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Oxo | Brabantia | Lakeland | Avanti Homewares |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 27.7% | 17.3% | 7.9% | 0.29% |
| Nov 2025 | 43.9% | 29.8% | 17.9% | 8.2% | 0.27% |
| Dec 2025 | 47.3% | 28.5% | 17.5% | 6.4% | 0.31% |
| Jan 2026 | 43.1% | 28.9% | 21.5% | 6.1% | 0.37% |
| Feb 2026 | 44.4% | 26.6% | 24.4% | 4.2% | 0.34% |
| Mar 2026 | 45.1% | 24.3% | 27.7% | 2.6% | 0.31% |
| Apr 2026 | 47.5% | 26% | 23.8% | 2.4% | 0.3% |
| May 2026 | 50.5% | 22.2% | 25.3% | 1.7% | 0.29% |
| Jun 2026 | 53% | 25.3% | 19.6% | 1.9% | 0.3% |
| Jul 2026 | 48% | 25.8% | 24% | 1.8% | 0.32% |
| Aug 2026 | 44.9% | 24.5% | 27.6% | 2.6% | 0.32% |
| Sep 2026 | 46.5% | 25.4% | 23.2% | 4.5% | 0.33% |
How has the Brabantia and Oxo comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Brabantia took it in March 2026, Oxo took it in April 2026, Brabantia took it in May 2026, Oxo took it in June 2026, Brabantia took it in August 2026, Oxo took it in September 2026.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among jar opener brands worldwide moved from 17.3% to 23.2%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among jar opener brands worldwide moved from 27.7% to 25.4%, and its estimated monthly branded searches moved from 145K to 120K.
How did search popularity change for jar opener brands worldwide in September 2026?
2 changes
In September 2026, Oxo overtook Brabantia to rank 2nd among jar opener brands worldwide, with 25.4% estimated Share of Search.
In September 2026, Brabantia lost estimated Share of Search among jar opener brands worldwide, from 27.6% to 23.2%.
Other head-to-heads among jar opener brands
How each brand is measured
Brandwave collects information about searches that people make online using Brabantia’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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