Brandwave

FLIR vs Seek Thermal:Which is more popular?

In September 2026, FLIR had more branded searches than Seek Thermal among inspection camera brands worldwide. FLIR had about 40,500 branded searches, while Seek Thermal had 8,000. FLIR made up 66.6% of all inspection camera brand searches we track, and Seek Thermal accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about inspection camera brands, FLIR appeared in one of the five answers and Seek Thermal in none.

Among inspection camera brands worldwide in September 2026

Who do people search for more?

FLIR, about 5 searches for every 1 for Seek Thermal

FLIR 40.5K searchesSeek Thermal 8K searches

Who does AI mention more?

FLIR, mentioned in 1 of 5 answers, Seek Thermal in 0

FLIR in 1 of 5Seek Thermal in 0 of 5

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Top inspection camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FLIR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seek Thermal did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Teslong2nd
  3. Bosch3rd
  4. FLIR4th
  5. Depstech5th
  6. Seek Thermal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Depstech2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teslong2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FLIR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seek Thermal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about inspection camera brands

5 answers

  • Asked ChatGPT

    “Which inspection camera brand should I buy?”

    1. 1Teslong
    2. 2RIDGID
    3. 3Depstech

  • Asked ChatGPT

    “What are the best inspection camera brands?”

    1. 1RIDGID
    2. 2Bosch
    3. 3FLIR
    4. 4Teslong
    5. 5Depstech

  • Asked ChatGPT

    “What's the best inspection camera brand for blocked pipes?”

    1. 1RIDGID

  • Searched Google, AI Overview

    “borescope camera”

    1. Searched Google, AI Overview

      “pipe inspection camera”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is FLIR or Seek Thermal more popular in search?

      This chart shows how often people search Google for FLIR and Seek Thermal by name. Each line represents a brand's share of searches for all six inspection camera brands we track, month by month, from English-language searches worldwide.

      FLIR and Seek Thermal among inspection camera brands worldwide, by month

      Share of searches by month for FLIR, Seek Thermal. The figures are in the table below the chart.

      View monthly share of searches table
      MonthFLIRSeek ThermalBoschDepstechTeslongRIDGID
      Oct 202570.8%11.9%5.8%5.1%5.1%1.2%
      Nov 202569.8%11.8%5.9%6.2%5.1%1.2%
      Dec 202570.1%12.7%5.9%5.1%5.1%1%
      Jan 202667.1%16.3%5.7%4.9%4.9%1.1%
      Feb 202668.9%15%5.8%5%4.1%1.1%
      Mar 202670.3%12.5%5.8%5.1%5.1%1.2%
      Apr 202667.7%13.4%6.8%6%4.9%1.2%
      May 202670.1%10.3%7.2%6.2%5.1%1%
      Jun 202671.7%10.6%6.3%5.2%5.2%1%
      Jul 202670.9%11.5%6%5.2%5.2%1.3%
      Aug 202670.7%10.4%6.2%6.3%5.1%1.3%
      Sep 202666.6%13.2%6.9%5.9%5.9%1.4%

      How has the FLIR and Seek Thermal comparison changed over the last 12 months?

      3 findings
      • FLIR was ahead of Seek Thermal in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, FLIR’s share of searches among inspection camera brands worldwide moved from 70.8% to 66.6%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
      • Across the 12 months ending September 2026, Seek Thermal’s share of searches among inspection camera brands worldwide moved from 11.9% to 13.2%, and its estimated monthly branded searches moved from 10.2K to 8K.

      How did search popularity change for inspection camera brands worldwide in September 2026?

      2 changes

      1. In September 2026, Seek Thermal gained share of searches among inspection camera brands worldwide, from 10.4% to 13.2%.

      2. In September 2026, FLIR lost share of searches among inspection camera brands worldwide, from 70.7% to 66.6%.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using FLIR’s and Seek Thermal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      FLIR

      1 branded search term

      • flir

      Seek Thermal

      2 branded search terms

      • seek thermal
      • seek thermal camera

      How the Brand Demand Index is measured

      Other head-to-heads among inspection camera brands

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