Bosch vs FLIR:Which is more popular?
In September 2026, FLIR had more branded searches than Bosch among inspection camera brands worldwide. FLIR had about 40,500 branded searches, while Bosch had 4,190. FLIR made up 66.6% of all inspection camera brand searches we track, and Bosch accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about inspection camera brands, Bosch and FLIR each appeared in one of the five answers.
Who do people search for more?
FLIR, about 10 searches for every 1 for Bosch
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top inspection camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch and FLIR were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
RIDGID3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Depstech2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Teslong2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- FLIR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seek Thermal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about inspection camera brands
5 answers
Asked ChatGPT
“Which inspection camera brand should I buy?”
Asked ChatGPT
“What are the best inspection camera brands?”
Asked ChatGPT
“What's the best inspection camera brand for blocked pipes?”
Searched Google, AI Overview
“borescope camera”
Searched Google, AI Overview
“pipe inspection camera”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or FLIR more popular in search?
This chart shows how often people search Google for Bosch and FLIR by name. Each line represents a brand's share of searches for all six inspection camera brands we track, month by month, from English-language searches worldwide.
Share of searches by month for FLIR, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | FLIR | Seek Thermal | Bosch | Depstech | Teslong | RIDGID |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.8% | 11.9% | 5.8% | 5.1% | 5.1% | 1.2% |
| Nov 2025 | 69.8% | 11.8% | 5.9% | 6.2% | 5.1% | 1.2% |
| Dec 2025 | 70.1% | 12.7% | 5.9% | 5.1% | 5.1% | 1% |
| Jan 2026 | 67.1% | 16.3% | 5.7% | 4.9% | 4.9% | 1.1% |
| Feb 2026 | 68.9% | 15% | 5.8% | 5% | 4.1% | 1.1% |
| Mar 2026 | 70.3% | 12.5% | 5.8% | 5.1% | 5.1% | 1.2% |
| Apr 2026 | 67.7% | 13.4% | 6.8% | 6% | 4.9% | 1.2% |
| May 2026 | 70.1% | 10.3% | 7.2% | 6.2% | 5.1% | 1% |
| Jun 2026 | 71.7% | 10.6% | 6.3% | 5.2% | 5.2% | 1% |
| Jul 2026 | 70.9% | 11.5% | 6% | 5.2% | 5.2% | 1.3% |
| Aug 2026 | 70.7% | 10.4% | 6.2% | 6.3% | 5.1% | 1.3% |
| Sep 2026 | 66.6% | 13.2% | 6.9% | 5.9% | 5.9% | 1.4% |
How has the Bosch and FLIR comparison changed over the last 12 months?
3 findings
- FLIR was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among inspection camera brands worldwide moved from 5.8% to 6.9%, and its estimated monthly branded searches moved from 5K to 4.2K.
- Across the 12 months ending September 2026, FLIR’s share of searches among inspection camera brands worldwide moved from 70.8% to 66.6%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
How did search popularity change for inspection camera brands worldwide in September 2026?
2 changes
In September 2026, Bosch overtook Depstech to rank 3rd among inspection camera brands worldwide, with 6.9% of the searches.
In September 2026, FLIR lost share of searches among inspection camera brands worldwide, from 70.7% to 66.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bosch’s and FLIR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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