Off! vs Rid:Which is searched more?
In September 2026, Rid had more branded searches than Off! among insect repellent brands worldwide. Rid was estimated to have 3.9K branded searches compared to Off!’s 1.9K, and held a 24.3% Share of Search versus Off!’s 11.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Off! or Rid?
Compare the insect repellent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rid, Off!. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushman | Rid | Off! |
|---|---|---|---|
| Oct 2025 | 54.7% | 25.1% | 20.1% |
| Nov 2025 | 58.7% | 27% | 14.4% |
| Dec 2025 | 59.4% | 28.8% | 11.8% |
| Jan 2026 | 59.4% | 28.8% | 11.8% |
| Feb 2026 | 59.7% | 27% | 13.3% |
| Mar 2026 | 58.7% | 27% | 14.4% |
| Apr 2026 | 52.1% | 29.4% | 18.6% |
| May 2026 | 51.4% | 25.5% | 23.1% |
| Jun 2026 | 58.6% | 21.1% | 20.4% |
| Jul 2026 | 52.6% | 21.5% | 25.8% |
| Aug 2026 | 47.6% | 26.7% | 25.8% |
| Sep 2026 | 63.8% | 24.3% | 11.9% |
How has the Off! and Rid comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Off! took it in July 2026, Rid took it in August 2026.
- Across the 12 months ending September 2026, Off!’s estimated Share of Search among insect repellent brands worldwide moved from 20.1% to 11.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Rid’s estimated Share of Search among insect repellent brands worldwide moved from 25.1% to 24.3%, and its estimated monthly branded searches moved from 3K to 3.9K.
How did search popularity change for insect repellent brands worldwide in September 2026?
2 changes
In September 2026, Off! lost estimated Share of Search among insect repellent brands worldwide, from 25.8% to 11.9%.
In September 2026, Rid lost estimated Share of Search among insect repellent brands worldwide, from 26.7% to 24.3%.
Other head-to-heads among insect repellent brands
How each brand is measured
Brandwave collects information about searches that people make online using Off!’s and Rid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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