Brandwave

Bosch vs KitchenAid:Which is searched more?

In September 2026, KitchenAid had more branded searches than Bosch among induction cooktop brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Bosch’s 677K, and held a 26.5% Share of Search versus Bosch’s 14.1%. These are worldwide searches for English-language branded terms.

Share of Search among induction cooktop brands worldwide in September 2026Which is more popular in search, Bosch or KitchenAid?
Bosch14.1%677K searches
vs
KitchenAid26.5%1.3M searches

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Which is more popular in search, Bosch or KitchenAid?

Compare the induction cooktop brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and KitchenAid among induction cooktop brands worldwide, by month

Share of Search by month for KitchenAid, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidBrevilleBoschLGFisher & PaykelGE Profile
Oct 202527.2%33.1%14.9%14.3%9.5%0.6%0.42%
Nov 202528.6%37.8%17.3%9.8%5.7%0.42%0.43%
Dec 202520.9%42%18.8%11.4%6.1%0.38%0.33%
Jan 202626%31.4%18.3%14.2%9.1%0.57%0.41%
Feb 202626.1%31.1%16.2%14.7%11%0.58%0.4%
Mar 202628.9%29.1%14.7%14.4%11.8%0.64%0.36%
Apr 202630.3%29.7%15.5%14.9%8.7%0.55%0.38%
May 202631.5%27.2%16.1%15.2%9%0.57%0.4%
Jun 202632.4%25.1%16.7%15.5%9.3%0.58%0.41%
Jul 202627.1%27.3%18.9%16%9.6%0.6%0.52%
Aug 202630.7%24.9%17.3%15.6%10.5%0.55%0.47%
Sep 202631.2%26.5%18.3%14.1%8.9%0.56%0.48%

How has the Bosch and KitchenAid comparison changed over the last 12 months?

  • KitchenAid was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among induction cooktop brands worldwide moved from 14.3% to 14.1%, and its estimated monthly branded searches moved from 788K to 677K.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among induction cooktop brands worldwide moved from 33.1% to 26.5%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for induction cooktop brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among induction cooktop brands worldwide, from 24.9% to 26.5%.

  2. In September 2026, Bosch lost estimated Share of Search among induction cooktop brands worldwide, from 15.6% to 14.1%.

Other head-to-heads among induction cooktop brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

79 branded search terms

  • bosch air blower
  • bosch air nailer
  • bosch alarm panel
  • bosch bag
  • bosch belt sander
  • bosch bench grinder
  • bosch bench saw
  • bosch biscuit joiner
  • bosch borescope
  • bosch breaker hammer
  • bosch brush cutter
  • bosch caulking gun
  • bosch chasing machine
  • bosch chipping hammer
  • bosch chuck key
  • bosch compound miter saw
  • bosch cordless angle grinder
  • bosch cordless sawzall
  • bosch cordless screwdriver
  • bosch demolition hammer
  • bosch dishwasher
  • bosch drill bits
  • bosch dust extractor
  • bosch flame detector
  • bosch forstner bit
  • bosch freestanding oven
  • bosch fridge
  • bosch fridge freezer
  • bosch green laser
  • bosch grinder blades
  • bosch grinding disc
  • bosch hacksaw frame
  • bosch hand blender
  • bosch hand sander
  • bosch heat gun
  • bosch hole saw
  • bosch hot water
  • bosch hover mower
  • bosch impact wrench
  • bosch induction hob

1–40 of 79

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

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