Brandwave

THIEAUDIO vs Ultimate Ears:Which is more popular?

In September 2026, Ultimate Ears had more branded searches than THIEAUDIO among in ear monitor brands worldwide. Ultimate Ears had about 33,100 branded searches, while THIEAUDIO had 6,600. Ultimate Ears made up 14.9% of all in ear monitor brand searches we track, and THIEAUDIO accounted for 3%. When we asked ChatGPT and Google AI Overviews about in ear monitor brands, Ultimate Ears appeared in three of the five answers and THIEAUDIO in two. Ultimate Ears was mentioned before THIEAUDIO in three out of four answers.

Among in ear monitor brands worldwide in September 2026

Who do people search for more?

Ultimate Ears, about 5 searches for every 1 for THIEAUDIO

Ultimate Ears 33.1K searchesTHIEAUDIO 6.6K searches

Who does AI mention more?

Ultimate Ears, mentioned in 3 of 5 answers, THIEAUDIO in 2

Ultimate Ears in 3 of 5THIEAUDIO in 2 of 5

Who does AI recommend more?

Ultimate Ears, named ahead of THIEAUDIO in 3 of 4 answers

Ultimate Ears first in 3THIEAUDIO first in 1

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Top in ear monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ultimate Ears was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. THIEAUDIO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ultimate Ears was listed before THIEAUDIO in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shure1st
  2. Sennheiser2nd
  3. Ultimate Ears3rd
  4. 64 Audio4th
  5. Westone5th
  6. THIEAUDIO6th
  7. JH Audio7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sennheiser5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shure4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 64 Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • THIEAUDIO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JH Audio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about in ear monitor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is THIEAUDIO or Ultimate Ears more popular in search?

This chart shows how often people search Google for THIEAUDIO and Ultimate Ears by name. Each line represents a brand's share of searches for all seven in ear monitor brands we track, month by month, from English-language searches worldwide.

THIEAUDIO and Ultimate Ears among in ear monitor brands worldwide, by month

Share of searches by month for Ultimate Ears, THIEAUDIO. The figures are in the table below the chart.

View monthly share of searches table
MonthShureUltimate EarsWestone64 AudioTHIEAUDIOJH AudioSennheiser
Oct 202559.1%17.7%9.7%7.3%2.4%1.6%2.2%
Nov 202555.9%20.5%9.2%8.3%2.2%1.8%2.1%
Dec 202555.5%20.3%9.1%8.4%2.7%1.8%2.1%
Jan 202658.4%17.5%9.6%8%2.9%1.9%1.8%
Feb 202661%14.9%10%7.8%2.4%2%1.9%
Mar 202657.7%17.3%9.5%9%2.8%1.9%1.8%
Apr 202658.3%17.5%9.6%8.6%2.3%1.9%1.8%
May 202659.2%17.8%9.7%7.2%2.4%1.9%1.8%
Jun 202654.1%19.9%10.9%8.2%2.7%2.2%2%
Jul 202653.9%19.8%10.9%8.2%2.6%2.6%2%
Aug 202654.1%19.9%10.9%8.2%2.7%2.2%2%
Sep 202660.9%14.9%10%7.4%3%2%1.8%

How has the THIEAUDIO and Ultimate Ears comparison changed over the last 12 months?

3 findings

How did search popularity change for in ear monitor brands worldwide in September 2026?

2 changes
  1. In September 2026, Ultimate Ears lost share of searches among in ear monitor brands worldwide, from 19.9% to 14.9%.

  2. Estimated monthly branded searches for THIEAUDIO worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using THIEAUDIO’s and Ultimate Ears’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

THIEAUDIO

1 branded search term

  • thieaudio

Ultimate Ears

1 branded search term

  • ultimate ears

How the Brand Demand Index is measured

Other head-to-heads among in ear monitor brands

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