Microsoft Entra vs Okta:Which is more popular?
In September 2026, Okta had more branded searches than Microsoft Entra among identity governance platforms worldwide. Okta had about 673,000 branded searches, while Microsoft Entra had 880. Okta made up 76.3% of all identity governance platform searches we track, and Microsoft Entra accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about identity governance platforms, Microsoft Entra and Okta each appeared in three of the five answers. Microsoft Entra was mentioned before Okta in every answer.
Who do people search for more?
Okta, about 765 searches for every 1 for Microsoft Entra
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Microsoft Entra, named ahead of Okta in every answer
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Top identity governance platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Entra and Okta were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Entra was listed before Okta in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SailPoint1st
Saviynt2nd- Microsoft Entra3rd
Omada4th
One Identity5th- Okta6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Saviynt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Okta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Omada3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SailPoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Microsoft Entra3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- One Identity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about identity governance platforms
5 answers
Asked ChatGPT
“Which identity governance platform should I use?”
Asked ChatGPT
“What are the best identity governance platforms?”
Asked ChatGPT
“What's the best identity governance platform for access control?”
Searched Google, AI Overview
“identity governance platforms”
Searched Google, AI Overview
“access governance software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Microsoft Entra or Okta more popular in search?
This chart shows how often people search Google for Microsoft Entra and Okta by name. Each line represents a brand's share of searches for all six identity governance platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Okta, Microsoft Entra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Omada | SailPoint | Saviynt | One Identity | Microsoft Entra |
|---|---|---|---|---|---|---|
| Oct 2025 | 78% | 10.6% | 7% | 3.1% | 1.1% | 0.12% |
| Nov 2025 | 79.7% | 10.8% | 5.9% | 2.6% | 0.96% | 0.1% |
| Dec 2025 | 79.3% | 10.7% | 5.8% | 3.2% | 0.95% | 0.07% |
| Jan 2026 | 76.3% | 12.5% | 6.9% | 3.1% | 1.1% | 0.1% |
| Feb 2026 | 76.3% | 12.5% | 6.9% | 3.1% | 1.1% | 0.1% |
| Mar 2026 | 79.7% | 10.7% | 5.9% | 2.6% | 0.96% | 0.1% |
| Apr 2026 | 76.3% | 12.6% | 6.9% | 3.1% | 1.1% | 0.1% |
| May 2026 | 76.3% | 12.5% | 6.9% | 3.1% | 1.1% | 0.1% |
| Jun 2026 | 76.3% | 12.5% | 6.9% | 3.1% | 1.1% | 0.1% |
| Jul 2026 | 76.3% | 12.5% | 6.9% | 3.1% | 1.1% | 0.1% |
| Aug 2026 | 76.3% | 12.6% | 6.9% | 3.1% | 1.1% | 0.1% |
| Sep 2026 | 76.3% | 12.6% | 6.9% | 3.1% | 1.1% | 0.1% |
How has the Microsoft Entra and Okta comparison changed over the last 12 months?
3 findings
- Okta was ahead of Microsoft Entra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among identity governance platforms worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Okta’s share of searches among identity governance platforms worldwide moved from 78% to 76.3%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for identity governance platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Microsoft Entra worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Microsoft Entra’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Entra
1 branded search term
- entra id governance
Okta
1 branded search term
- okta
Other head-to-heads among identity governance platforms
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