Brandwave

Graco vs Wagner:Which is more popular?

In September 2026, Wagner had more branded searches than Graco among HVLP sprayer brands worldwide. Wagner had about 246,000 branded searches, while Graco had 37,000. Wagner made up 84.9% of all HVLP sprayer brand searches we track, and Graco accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about HVLP sprayer brands, Wagner appeared in four of the five answers and Graco in two. Wagner was mentioned before Graco in three out of four answers.

Among HVLP sprayer brands worldwide in September 2026

Who do people search for more?

Wagner, about 7 searches for every 1 for Graco

Wagner 246K searchesGraco 37K searches

Who does AI mention more?

Wagner, mentioned in 4 of 5 answers, Graco in 2

Wagner in 4 of 5Graco in 2 of 5

Who does AI recommend more?

Wagner, named ahead of Graco in 3 of 4 answers

Wagner first in 3Graco first in 1

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Top HVLP sprayer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wagner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Graco was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wagner was listed before Graco in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fuji Spray1st
  2. Wagner2nd
  3. Graco3rd
  4. Earlex4th
  5. Titan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fuji Spray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wagner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earlex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HVLP sprayer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Graco or Wagner more popular in search?

This chart shows how often people search Google for Graco and Wagner by name. Each line represents a brand's share of searches for all five HVLP sprayer brands we track, month by month, from English-language searches worldwide.

Graco and Wagner among HVLP sprayer brands worldwide, by month

Share of searches by month for Wagner, Graco. The figures are in the table below the chart.

View monthly share of searches table
MonthWagnerGracoTitanFuji SprayEarlex
Oct 202584.4%13.4%1.5%0.45%0.25%
Nov 202586.5%11.3%1.6%0.46%0.21%
Dec 202587.4%10.7%1.3%0.46%0.14%
Jan 202687.4%10.7%1.3%0.46%0.17%
Feb 202686.7%11.3%1.3%0.46%0.25%
Mar 202685.2%12.8%1.2%0.45%0.25%
Apr 202684.9%12.8%1.5%0.55%0.3%
May 202687.3%10.7%1.3%0.46%0.21%
Jun 202685%12.8%1.5%0.45%0.2%
Jul 202686.5%11.3%1.5%0.46%0.21%
Aug 202684.9%12.8%1.5%0.55%0.2%
Sep 202684.9%12.8%1.5%0.55%0.2%

How has the Graco and Wagner comparison changed over the last 12 months?

3 findings
  • Wagner was ahead of Graco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Graco’s share of searches among HVLP sprayer brands worldwide moved from 13.4% to 12.8%, and its estimated monthly branded searches moved from 47.9K to 37K.
  • Across the 12 months ending September 2026, Wagner’s share of searches among HVLP sprayer brands worldwide moved from 84.4% to 84.9%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for HVLP sprayer brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Graco worldwide fell 22.8% over 12 measured months, from 47.9K to 37K in September 2026.

  2. Estimated monthly branded searches for Wagner worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Graco’s and Wagner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graco

2 branded search terms

  • graco paint sprayer
  • graco sprayer

Wagner

1 branded search term

  • wagner

How the Brand Demand Index is measured

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