Crane vs Vicks:Which is searched more?
In September 2026, Vicks had more branded searches than Crane among humidifier brands worldwide. Vicks was estimated to have 1.2M branded searches compared to Crane’s 4.4K, and held a 76.9% Share of Search versus Crane’s 0.28%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crane or Vicks?
Compare the humidifier brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vicks, Crane. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Levoit | Beurer | Dreo | Canopy | Crane |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 9.7% | 5.1% | 2% | 1.5% | 0.37% |
| Nov 2025 | 74.8% | 12.5% | 6.5% | 2.6% | 2.9% | 0.71% |
| Dec 2025 | 77.5% | 10.9% | 5.7% | 2.7% | 2.5% | 0.76% |
| Jan 2026 | 77.4% | 10.9% | 5.7% | 2.7% | 2.5% | 0.76% |
| Feb 2026 | 77.1% | 12.6% | 5.7% | 1.8% | 2.1% | 0.63% |
| Mar 2026 | 76.6% | 13.7% | 5.1% | 2.4% | 1.9% | 0.45% |
| Apr 2026 | 73.2% | 16.1% | 6% | 2.8% | 1.5% | 0.44% |
| May 2026 | 70.6% | 17% | 5.9% | 4.9% | 1.2% | 0.35% |
| Jun 2026 | 66.3% | 16.9% | 5.5% | 10.1% | 0.9% | 0.27% |
| Jul 2026 | 66% | 19.1% | 5.5% | 8.2% | 0.89% | 0.27% |
| Aug 2026 | 71.1% | 17.8% | 5.4% | 4.5% | 0.89% | 0.26% |
| Sep 2026 | 76.9% | 13.8% | 4.8% | 3.3% | 0.96% | 0.28% |
How has the Crane and Vicks comparison changed over the last 12 months?
3 findings
- Vicks was ahead of Crane in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crane’s estimated Share of Search among humidifier brands worldwide moved from 0.37% to 0.28%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among humidifier brands worldwide moved from 81.4% to 76.9%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for humidifier brands worldwide in September 2026?
2 changes
In September 2026, Vicks gained estimated Share of Search among humidifier brands worldwide, from 71.1% to 76.9%.
Estimated monthly branded searches for Crane worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Other head-to-heads among humidifier brands
How each brand is measured
Brandwave collects information about searches that people make online using Crane’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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