Hosting providers:Which brands are most popular in search?
In August 2026, Hostinger was the most searched among hosting providers worldwide, with an estimated 3.4M branded searches and 86.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Hostinger86.2%
SiteGround6.3%
Bluehost5.2%
DreamHost1.6%
Kinsta0.75%
Follow hosting providers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the companies that host websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hostinger, SiteGround, Bluehost. The figures are in the table below the chart.
View monthly share of search table
| Month | Hostinger | SiteGround | Bluehost | DreamHost | Kinsta |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 6.3% | 5.1% | 1.9% | 0.91% |
| Nov 2025 | 85.9% | 6.3% | 5.2% | 1.9% | 0.75% |
| Dec 2025 | 86.2% | 6.3% | 5.2% | 1.6% | 0.76% |
| Jan 2026 | 87.4% | 6.4% | 4.3% | 1.3% | 0.63% |
| Feb 2026 | 85% | 7.6% | 5.1% | 1.5% | 0.75% |
| Mar 2026 | 87.2% | 6.4% | 4.3% | 1.3% | 0.77% |
| Apr 2026 | 87.3% | 6.4% | 4.3% | 1.3% | 0.64% |
| May 2026 | 88.4% | 5.3% | 4.3% | 1.3% | 0.65% |
| Jun 2026 | 87% | 6.4% | 4.3% | 1.6% | 0.76% |
| Jul 2026 | 87% | 6.4% | 4.3% | 1.6% | 0.76% |
| Aug 2026 | 86.2% | 6.3% | 5.2% | 1.6% | 0.75% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.2% | 3.4M | 0% | -0.8 points | |
| 2, held 2nd | 6.3% | 246K | 0% | -0.1 points | |
| 3, held 3rd | 5.2% | 201K | +21.8% | +0.9 points | |
| 4, held 4th | 1.6% | 60.5K | 0% | 0 points | |
| 5, held 5th | 0.75% | 29K | -0.65% | 0 points |
86.2%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.8 points.
6.3%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Bluehost5.2%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.9 points.
1.6%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Kinsta0.75%
Held 5th. 29K estimated branded searches, -0.65% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among hosting providers worldwide?
5 brands
In August 2026, Hostinger was the most searched among hosting providers worldwide, with an estimated 3.4M branded searches and 86.2% estimated Share of Search within this set. SiteGround is in 2nd place, 79.9 percentage points behind at 6.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Hostinger | 85.8% → 86.2% | 88.4%May 2026 | 85%Feb 2026 | 1st |
| SiteGround | 6.3% | 7.6%Feb 2026 | 5.3%May 2026 | 2nd |
| Bluehost | 5.1% → 5.2% | 5.2%Aug 2026 | 4.3%Jun 2026 | 3rd |
| DreamHost | 1.9% → 1.6% | 1.9%Nov 2025 | 1.3%Mar 2026 | 4th |
| Kinsta | 0.91% → 0.75% | 0.91%Oct 2025 | 0.63%Jan 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Hostinger’s estimated Share of Search among hosting providers worldwide peaked at 88.4% in May 2026 and was lowest at 85% in February 2026.
- Across the 11 months ending August 2026, SiteGround’s estimated Share of Search among hosting providers worldwide peaked at 7.6% in February 2026 and was lowest at 5.3% in May 2026.
- Across the 11 months ending August 2026, Hostinger, SiteGround, Bluehost, DreamHost and Kinsta held steady: their estimated Share of Search among hosting providers worldwide each moved less than 0.5 percentage points.
How did search popularity change for hosting providers worldwide in August 2026?
4 changes
In August 2026, Bluehost gained estimated Share of Search among hosting providers worldwide, from 4.3% to 5.2%.
In August 2026, Hostinger lost estimated Share of Search among hosting providers worldwide, from 87% to 86.2%.
Estimated monthly branded searches for Kinsta worldwide fell 18.3% over 11 measured months, from 35.5K to 29K in August 2026.
Estimated monthly branded searches for DreamHost worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.