KEEN vs Merrell:Which is searched more?
In September 2026, Merrell had more branded searches than KEEN among hiking shoe brands worldwide. Merrell was estimated to have 40.5K branded searches compared to KEEN’s 14.8K, and held a 1.5% Share of Search versus KEEN’s 0.54%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KEEN or Merrell?
Compare the hiking shoe brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merrell, KEEN. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Altra | Columbia | Merrell | KEEN |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 7.7% | 5.2% | 0.85% | 0.46% |
| Nov 2025 | 82.4% | 7.4% | 9.1% | 0.67% | 0.45% |
| Dec 2025 | 85% | 6.2% | 7.6% | 0.69% | 0.46% |
| Jan 2026 | 83% | 9.1% | 6.1% | 1.2% | 0.55% |
| Feb 2026 | 85.4% | 7.7% | 5.1% | 1.3% | 0.56% |
| Mar 2026 | 85.7% | 9.4% | 3.4% | 1% | 0.46% |
| Apr 2026 | 85.5% | 9.4% | 3.4% | 1.3% | 0.46% |
| May 2026 | 85.2% | 9.4% | 3.4% | 1.5% | 0.46% |
| Jun 2026 | 86.9% | 7.8% | 3.5% | 1.3% | 0.47% |
| Jul 2026 | 84.2% | 9.2% | 4.1% | 1.9% | 0.56% |
| Aug 2026 | 84.6% | 9.3% | 4.2% | 1.5% | 0.46% |
| Sep 2026 | 82% | 11% | 4.9% | 1.5% | 0.54% |
How has the KEEN and Merrell comparison changed over the last 12 months?
3 findings
- Merrell was ahead of KEEN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KEEN’s estimated Share of Search among hiking shoe brands worldwide moved from 0.46% to 0.54%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking shoe brands worldwide moved from 0.85% to 1.5%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for hiking shoe brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Other head-to-heads among hiking shoe brands
How each brand is measured
Brandwave collects information about searches that people make online using KEEN’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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