Mamas & Papas vs Stokke:Which is searched more?
In September 2026, Stokke had more branded searches than Mamas & Papas among high chairs worldwide. Stokke was estimated to have 429K branded searches compared to Mamas & Papas’ 340K, and held a 38.9% Share of Search versus Mamas & Papas’ 30.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mamas & Papas or Stokke?
Compare the high chairs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stokke, Mamas & Papas. The figures are in the table below the chart.
View monthly share of search table
| Month | Stokke | Mamas & Papas | BabyBjörn | Graco | Peg Perego | Chicco |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 30.7% | 15.9% | 13.8% | 5.3% | 0.71% |
| Nov 2025 | 37.9% | 30.9% | 13.4% | 11.7% | 5.5% | 0.6% |
| Dec 2025 | 33.6% | 33.9% | 14.3% | 12.8% | 4.8% | 0.64% |
| Jan 2026 | 36% | 29.6% | 15.3% | 13.3% | 5.1% | 0.69% |
| Feb 2026 | 36.1% | 29.4% | 15.2% | 13.6% | 5.1% | 0.68% |
| Mar 2026 | 36.9% | 30.7% | 13% | 13.4% | 5.3% | 0.71% |
| Apr 2026 | 32.9% | 32.1% | 13.9% | 14.7% | 5.7% | 0.76% |
| May 2026 | 35.7% | 32.3% | 13.7% | 11.9% | 5.6% | 0.75% |
| Jun 2026 | 36.2% | 29.9% | 15.1% | 13.1% | 5% | 0.67% |
| Jul 2026 | 36.9% | 32.2% | 13.7% | 11.9% | 4.6% | 0.75% |
| Aug 2026 | 38.1% | 30.9% | 13.1% | 11.7% | 5.4% | 0.72% |
| Sep 2026 | 38.9% | 30.8% | 13.4% | 11.6% | 4.5% | 0.74% |
How has the Mamas & Papas and Stokke comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Mamas & Papas took it in December 2025, Stokke took it in January 2026.
- Across the 12 months ending September 2026, Mamas & Papas’ estimated Share of Search among high chairs worldwide moved from 30.7% to 30.8%, and its estimated monthly branded searches moved from 350K to 340K.
- Across the 12 months ending September 2026, Stokke’s estimated Share of Search among high chairs worldwide moved from 33.5% to 38.9%, and its estimated monthly branded searches moved from 381K to 429K.
How did search popularity change for high chairs worldwide in September 2026?
1 change
In September 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 38.1% to 38.9%.
Other head-to-heads among high chairs
How each brand is measured
Brandwave collects information about searches that people make online using Mamas & Papas’ and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mamas & Papas
3 branded search terms
- mamas and papas
- mamas papas
- mamaspapas
Stokke
4 branded search terms
- stokke
- stokke flexi bath
- stokke high chair
- stokke trapp
Put your own brand in this comparison
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