BabyBjörn vs Mamas & Papas:Which is searched more?
In September 2026, Mamas & Papas had more branded searches than BabyBjörn among high chairs worldwide. Mamas & Papas was estimated to have 340K branded searches compared to BabyBjörn’s 148K, and held a 30.8% Share of Search versus BabyBjörn’s 13.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BabyBjörn or Mamas & Papas?
Compare the high chairs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mamas & Papas, BabyBjörn. The figures are in the table below the chart.
View monthly share of search table
| Month | Stokke | Mamas & Papas | BabyBjörn | Graco | Peg Perego | Chicco |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 30.7% | 15.9% | 13.8% | 5.3% | 0.71% |
| Nov 2025 | 37.9% | 30.9% | 13.4% | 11.7% | 5.5% | 0.6% |
| Dec 2025 | 33.6% | 33.9% | 14.3% | 12.8% | 4.8% | 0.64% |
| Jan 2026 | 36% | 29.6% | 15.3% | 13.3% | 5.1% | 0.69% |
| Feb 2026 | 36.1% | 29.4% | 15.2% | 13.6% | 5.1% | 0.68% |
| Mar 2026 | 36.9% | 30.7% | 13% | 13.4% | 5.3% | 0.71% |
| Apr 2026 | 32.9% | 32.1% | 13.9% | 14.7% | 5.7% | 0.76% |
| May 2026 | 35.7% | 32.3% | 13.7% | 11.9% | 5.6% | 0.75% |
| Jun 2026 | 36.2% | 29.9% | 15.1% | 13.1% | 5% | 0.67% |
| Jul 2026 | 36.9% | 32.2% | 13.7% | 11.9% | 4.6% | 0.75% |
| Aug 2026 | 38.1% | 30.9% | 13.1% | 11.7% | 5.4% | 0.72% |
| Sep 2026 | 38.9% | 30.8% | 13.4% | 11.6% | 4.5% | 0.74% |
How has the BabyBjörn and Mamas & Papas comparison changed over the last 12 months?
3 findings
- Mamas & Papas was ahead of BabyBjörn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among high chairs worldwide moved from 15.9% to 13.4%, and its estimated monthly branded searches moved from 181K to 148K.
- Across the 12 months ending September 2026, Mamas & Papas’ estimated Share of Search among high chairs worldwide moved from 30.7% to 30.8%, and its estimated monthly branded searches moved from 350K to 340K.
How did search popularity change for high chairs worldwide in September 2026?
1 change
Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 181K to 148K in September 2026.
Other head-to-heads among high chairs
How each brand is measured
Brandwave collects information about searches that people make online using BabyBjörn’s and Mamas & Papas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BabyBjörn
2 branded search terms
- baby bjorn
- babybjorn
Mamas & Papas
3 branded search terms
- mamas and papas
- mamas papas
- mamaspapas
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.