Brandwave

DeWalt Heated Gear vs Venustas:Which is more popular?

In September 2026, DeWalt Heated Gear and Venustas were level in searches among heated jacket brands worldwide, with an estimated 5.4K branded searches each, at 3.5% of the total each. When we asked ChatGPT and Google AI Overviews about heated jacket brands, Venustas appeared in two of the five answers and DeWalt Heated Gear in none.

Among heated jacket brands worldwide in September 2026

Who do people search for more?

DeWalt Heated Gear and Venustas are searched for about as often as each other.

DeWalt Heated Gear 5.4K searchesVenustas 5.4K searches

Who does AI mention more?

Venustas, mentioned in 2 of 5 answers, DeWalt Heated Gear in 0

Venustas in 2 of 5DeWalt Heated Gear in 0 of 5

Who does AI recommend more?

Venustas, the only one of the two named

Venustas first in 2DeWalt Heated Gear never named

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Top heated jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Venustas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt Heated Gear did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ORORO1st
  2. Milwaukee Heated Gear2nd
  3. Venustas2nd
  4. Gobi Heat4th
  5. DeWalt Heated Gear–
  6. Fieldsheer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ORORO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Venustas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee Heated Gear1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gobi Heat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt Heated Gear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fieldsheer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heated jacket brands

5 answers
  • Asked ChatGPT

    “Which heated jacket should I buy?”

    1. 1ORORO
  • Asked ChatGPT

    “What are the best heated jacket brands?”

    1. 1ORORO
    2. 2Milwaukee Heated Gear
    3. 3Gobi Heat
    4. 4Venustas
  • Asked ChatGPT

    “What's the best heated jacket for working outdoors in winter?”

    1. 1ORORO
  • Searched Google, AI Overview

    “heated jacket”

    1. 1ORORO
  • Searched Google, AI Overview

    “best heated jacket”

    1. 1ORORO
    2. 2Venustas

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is DeWalt Heated Gear or Venustas more popular in search?

This chart shows how often people search Google for DeWalt Heated Gear and Venustas by name. Each line represents a brand's share of searches for all six heated jacket brands we track, month by month, from English-language searches worldwide.

DeWalt Heated Gear and Venustas among heated jacket brands worldwide, by month

Share of searches by month for DeWalt Heated Gear, Venustas. The figures are in the table below the chart.

View monthly share of searches table
MonthOROROMilwaukee Heated GearDeWalt Heated GearVenustasFieldsheerGobi Heat
Oct 202530.6%59.3%5%2.7%1.6%0.81%
Nov 202523.2%67.4%4.7%2.1%1.5%1.1%
Dec 202519.7%69.8%4.8%2.6%1.6%1.4%
Jan 202631.1%58.1%4.2%3.4%2%1.2%
Feb 202649.4%41.1%2.9%3.6%1.9%1%
Mar 202662.9%28.6%2%3.7%1.9%0.85%
Apr 202664.8%27.6%1.7%3.9%1.3%0.77%
May 202658%36%1.5%2.8%1.1%0.69%
Jun 202656.9%35.3%1.8%4.1%1.2%0.68%
Jul 202657.8%35.8%1.8%2.8%1.1%0.69%
Aug 202660.9%31.7%2%3.6%1.2%0.59%
Sep 202648.6%42.2%3.5%3.5%1.5%0.66%

How has the DeWalt Heated Gear and Venustas comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Venustas took it in February 2026.
  • Across the 12 months ending September 2026, DeWalt Heated Gear’s share of searches among heated jacket brands worldwide moved from 5% to 3.5%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
  • Across the 12 months ending September 2026, Venustas’ share of searches among heated jacket brands worldwide moved from 2.7% to 3.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for heated jacket brands worldwide in September 2026?

2 changes
  1. In September 2026, DeWalt Heated Gear overtook Venustas to rank 3rd among heated jacket brands worldwide, with 3.5% of the searches.

  2. Estimated monthly branded searches for Venustas worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt Heated Gear’s and Venustas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt Heated Gear

1 branded search term

  • dewalt heated jacket

Venustas

1 branded search term

  • venustas

How the Brand Demand Index is measured

Other head-to-heads among heated jacket brands

Creator with pink hair and a pink jacket

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