Brandwave

Daikin vs Fujitsu:Which is searched more?

In August 2026, Daikin had more branded searches than Fujitsu among heat pump brands worldwide. Daikin was estimated to have 450K branded searches compared to Fujitsu’s 480, and held a 70.8% Share of Search versus Fujitsu’s 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among heat pump brands worldwide in August 2026Which is more popular in search, Daikin or Fujitsu?
Daikin70.8%450K searches
vs
Fujitsu0.08%480 searches

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Which is more popular in search, Daikin or Fujitsu?

Compare the heat pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Daikin and Fujitsu among heat pump brands worldwide, by month

Share of Search by month for Daikin, Fujitsu. The figures are in the table below the chart.

View monthly share of search table
MonthDaikinFujitsu
Oct 202561.9%0.05%
Nov 202559.9%0.08%
Dec 202569%0.06%
Jan 202667%0.05%
Feb 202664.6%0.07%
Mar 202670.8%0.06%
Apr 202672.3%0.09%
May 202672.3%0.08%
Jun 202673.7%0.06%
Jul 202672.3%0.06%
Aug 202670.8%0.08%
Sep 2026——

How has the Daikin and Fujitsu comparison changed over the last 12 months?

  • Daikin was ahead of Fujitsu in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands worldwide moved from 61.9% to 70.8%, and its estimated monthly branded searches held steady at 450K.
  • Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands worldwide moved from 0.05% to 0.08%, and its estimated monthly branded searches moved from 390 to 480.

How did search popularity change for heat pump brands worldwide in August 2026?

  1. In August 2026, Daikin lost estimated Share of Search among heat pump brands worldwide, from 72.3% to 70.8%.

  2. Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Daikin’s and Fujitsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daikin

1 branded search term

  • daikin

Fujitsu

1 branded search term

  • fujitsu nz

How the Brand Demand Index is measured

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