Fitbit vs Polar:Which is searched more?
In September 2026, Fitbit had more branded searches than Polar among heart monitor brands worldwide. Fitbit was estimated to have 1.2M branded searches compared to Polar’s 880, and held a 26.7% Share of Search versus Polar’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fitbit or Polar?
Compare the heart monitor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitbit, Polar. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Fitbit | Polar |
|---|---|---|---|
| Oct 2025 | 73.2% | 26.7% | 0.02% |
| Nov 2025 | 73.3% | 26.7% | 0.02% |
| Dec 2025 | 77% | 23% | 0.02% |
| Jan 2026 | 77% | 23% | 0.02% |
| Feb 2026 | 76.9% | 23.1% | 0.02% |
| Mar 2026 | 80.3% | 19.7% | 0.02% |
| Apr 2026 | 77% | 23% | 0.02% |
| May 2026 | 64.7% | 35.3% | 0.02% |
| Jun 2026 | 69.1% | 30.9% | 0.01% |
| Jul 2026 | 73.3% | 26.7% | 0.02% |
| Aug 2026 | 77% | 23% | 0.02% |
| Sep 2026 | 73.3% | 26.7% | 0.02% |
How has the Fitbit and Polar comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Polar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among heart monitor brands worldwide held steady at 26.7%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Polar’s estimated Share of Search among heart monitor brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for heart monitor brands worldwide in September 2026?
1 change
In September 2026, Fitbit gained estimated Share of Search among heart monitor brands worldwide, from 23% to 26.7%.
Other head-to-heads among heart monitor brands
How each brand is measured
Brandwave collects information about searches that people make online using Fitbit’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.