Aveeno vs E45:Which is more popular by branded search?
In August 2026, Aveeno had more branded searches than E45 among hand cream worldwide. Aveeno was estimated to have 165K branded searches compared to E45’s 49.5K, and held a 9.9% Share of Search versus E45’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aveeno or E45?
Compare the hand cream shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aveeno, E45. The figures are in the table below the chart.
View monthly share of search table
| Month | Neutrogena | Nivea | Aveeno | Burt's Bees | E45 | O'Keeffe's |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 36.5% | 13.3% | 11% | 2.7% | <0.01% |
| Nov 2025 | 32% | 39.1% | 11.7% | 14.3% | 2.9% | <0.01% |
| Dec 2025 | 35.7% | 35.7% | 13% | 13% | 2.6% | <0.01% |
| Jan 2026 | 33.6% | 41.1% | 12.3% | 10.1% | 3% | <0.01% |
| Feb 2026 | 37.9% | 37.9% | 11.4% | 9.3% | 3.4% | <0.01% |
| Mar 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% | <0.01% |
| Apr 2026 | 37% | 37% | 13.5% | 9.1% | 3.3% | <0.01% |
| May 2026 | 37.9% | 37.9% | 11.4% | 9.3% | 3.4% | <0.01% |
| Jun 2026 | 34.7% | 42.4% | 12.7% | 7% | 3.1% | <0.01% |
| Jul 2026 | 28.2% | 51.5% | 10.3% | 6.9% | 3.1% | <0.01% |
| Aug 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 3% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aveeno and E45 comparison changed over the last 12 months?
3 findings
- Aveeno was ahead of E45 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among hand cream worldwide moved from 13.3% to 9.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, E45’s estimated Share of Search among hand cream worldwide moved from 2.7% to 3%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for hand cream worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and E45’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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