Brandwave

Breville vs Kenwood:Which is searched more?

In September 2026, Kenwood had more branded searches than Breville among hand blender brands worldwide. Kenwood was estimated to have 394K branded searches compared to Breville’s 165K, and held a 19.1% Share of Search versus Breville’s 8%. These are worldwide searches for English-language branded terms.

Share of Search among hand blender brands worldwide in September 2026Which is more popular in search, Breville or Kenwood?
Breville8%165K searches
vs
Kenwood19.1%394K searches

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Which is more popular in search, Breville or Kenwood?

Compare the hand blender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Breville and Kenwood among hand blender brands worldwide, by month

Share of Search by month for Kenwood, Breville. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidKenwoodCuisinartBrevilleBraunDualitBosch
Oct 202565.4%19.9%8.6%4.8%0.53%0.53%0.16%
Nov 202568.3%15.6%9.4%5.7%0.42%0.51%0.12%
Dec 202570%13.6%9.6%5.7%0.42%0.52%0.13%
Jan 202664%16.8%11.9%5.8%0.64%0.64%0.19%
Feb 202663.1%20.3%9.3%5.9%0.64%0.64%0.19%
Mar 202659.9%22.5%10.9%5.4%0.59%0.59%0.17%
Apr 202663.6%20.6%8.6%5.8%0.64%0.52%0.19%
May 202660.3%21.2%10.9%6.3%0.56%0.56%0.2%
Jun 202660.7%20.5%10.3%7%0.63%0.63%0.19%
Jul 202660.9%19.5%11.6%6.7%0.6%0.49%0.22%
Aug 202660.4%19.5%12%6.7%0.6%0.6%0.22%
Sep 202661.9%19.1%9.6%8%0.59%0.59%0.21%

How has the Breville and Kenwood comparison changed over the last 12 months?

  • Kenwood was ahead of Breville in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among hand blender brands worldwide moved from 4.8% to 8%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among hand blender brands worldwide moved from 19.9% to 19.1%, and its estimated monthly branded searches moved from 557K to 394K.

How did search popularity change for hand blender brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among hand blender brands worldwide, from 6.7% to 8%.

  2. Kenwood’s estimated Share of Search among hand blender brands worldwide has lost ground for 3 months in a row, from 20.5% to 19.1% in September 2026.

Other head-to-heads among hand blender brands

How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Kenwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

1 branded search term

  • breville barista express

Kenwood

4 branded search terms

  • kenwood
  • kenwood foodprocessor
  • kenwood mixer
  • kenwood truck

How the Brand Demand Index is measured

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