Denman vs Tangle Teezer:Which is more popular by branded search?
In August 2026, Tangle Teezer had more branded searches than Denman among hairbrush brands worldwide. Tangle Teezer was estimated to have 368K branded searches compared to Denman’s 22.2K, and held a 60.6% Share of Search versus Denman’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Denman or Tangle Teezer?
Compare the hairbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tangle Teezer, Denman. The figures are in the table below the chart.
View monthly share of search table
| Month | Tangle Teezer | Wet Brush | Olivia Garden | Mason Pearson | Denman |
|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 18.4% | 10.1% | 5.5% | 4.5% |
| Nov 2025 | 61.2% | 18.4% | 10.1% | 6.7% | 3.7% |
| Dec 2025 | 55.4% | 20.3% | 11.1% | 9.1% | 4.1% |
| Jan 2026 | 53.6% | 19.6% | 13.2% | 8.8% | 4.8% |
| Feb 2026 | 53.8% | 19.8% | 13.2% | 7.2% | 5.9% |
| Mar 2026 | 55.2% | 20.2% | 13.6% | 6.1% | 5% |
| Apr 2026 | 56.6% | 20.7% | 11.4% | 6.2% | 5.1% |
| May 2026 | 59.3% | 17.8% | 11.9% | 6.5% | 4.4% |
| Jun 2026 | 59.3% | 17.8% | 11.9% | 6.5% | 4.4% |
| Jul 2026 | 57.1% | 20.9% | 11.5% | 6.3% | 4.2% |
| Aug 2026 | 60.6% | 18.1% | 12.2% | 5.5% | 3.7% |
| Sep 2026 | — | — | — | — | — |
How has the Denman and Tangle Teezer comparison changed over the last 12 months?
3 findings
- Tangle Teezer was ahead of Denman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Denman’s estimated Share of Search among hairbrush brands worldwide moved from 4.5% to 3.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Tangle Teezer’s estimated Share of Search among hairbrush brands worldwide moved from 61.5% to 60.6%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for hairbrush brands worldwide in August 2026?
2 changes
In August 2026, Tangle Teezer gained estimated Share of Search among hairbrush brands worldwide, from 57.1% to 60.6%.
In August 2026, Denman lost estimated Share of Search among hairbrush brands worldwide, from 4.2% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Denman’s and Tangle Teezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Denman
1 branded search term
- denman
Tangle Teezer
1 branded search term
- tangle teezer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.