Brandwave

Fender vs Paige:Which is searched more?

In September 2026, Fender had more branded searches than Paige among guitar capo brands worldwide. Fender was estimated to have 831K branded searches compared to Paige’s 135K, and held a 75% Share of Search versus Paige’s 12.2%. These are worldwide searches for English-language branded terms.

Share of Search among guitar capo brands worldwide in September 2026Which is more popular in search, Fender or Paige?
Fender75%831K searches
vs
Paige12.2%135K searches

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Which is more popular in search, Fender or Paige?

Compare the guitar capo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fender and Paige among guitar capo brands worldwide, by month

Share of Search by month for Fender, Paige. The figures are in the table below the chart.

View monthly share of search table
MonthFenderD'AddarioPaigeKyserShubbG7th
Oct 202578.6%10.4%10.4%0.22%0.19%0.15%
Nov 202578.8%10.3%10.3%0.22%0.18%0.18%
Dec 202577%12.3%10%0.27%0.18%0.18%
Jan 202677%12.3%10.1%0.22%0.18%0.18%
Feb 202675.4%14.5%9.6%0.21%0.17%0.17%
Mar 202676.8%12.5%10.2%0.22%0.18%0.14%
Apr 202659.2%9.3%31%0.2%0.17%0.13%
May 202674.5%10%15%0.22%0.14%0.12%
Jun 202678.4%10.6%10.6%0.19%0.15%0.13%
Jul 202673.1%11.9%14.5%0.21%0.17%0.14%
Aug 202673.1%11.9%14.5%0.21%0.17%0.17%
Sep 202675%12.2%12.2%0.22%0.22%0.17%

How has the Fender and Paige comparison changed over the last 12 months?

  • Fender was ahead of Paige in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar capo brands worldwide moved from 78.6% to 75%, and its estimated monthly branded searches moved from 1M to 831K.
  • Across the 12 months ending September 2026, Paige’s estimated Share of Search among guitar capo brands worldwide moved from 10.4% to 12.2%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for guitar capo brands worldwide in September 2026?

  1. In September 2026, Fender gained estimated Share of Search among guitar capo brands worldwide, from 73.1% to 75%.

  2. In September 2026, Paige lost estimated Share of Search among guitar capo brands worldwide, from 14.5% to 12.2%.

Other head-to-heads among guitar capo brands

How each brand is measured

Brandwave collects information about searches that people make online using Fender’s and Paige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fender

4 branded search terms

  • fender
  • fender guitar
  • fender mustang
  • fender strat

Paige

1 branded search term

  • paige

How the Brand Demand Index is measured

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