Brandwave

How popular isPaige in search?

In September 2026, there were an estimated 135K branded searches for Paige worldwide which held steady over the last 12 months. Paige holds 12.2% estimated Share of Search among guitar capo brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender75%
  2. D'Addario12.2%
  3. Paige12.2%
  4. Kyser0.22%
  5. Shubb0.22%
  6. G7th0.17%
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Which guitar capo brands compete with Paige?

Paige against guitar capo brands worldwide, by month

Share of Search by month for Fender, D'Addario, Paige. The figures are in the table below the chart.

View monthly share of search table
MonthFenderD'AddarioPaigeKyserShubbG7th
Oct 202578.6%10.4%10.4%0.22%0.19%0.15%
Nov 202578.8%10.3%10.3%0.22%0.18%0.18%
Dec 202577%12.3%10%0.27%0.18%0.18%
Jan 202677%12.3%10.1%0.22%0.18%0.18%
Feb 202675.4%14.5%9.6%0.21%0.17%0.17%
Mar 202676.8%12.5%10.2%0.22%0.18%0.14%
Apr 202659.2%9.3%31%0.2%0.17%0.13%
May 202674.5%10%15%0.22%0.14%0.12%
Jun 202678.4%10.6%10.6%0.19%0.15%0.13%
Jul 202673.1%11.9%14.5%0.21%0.17%0.14%
Aug 202673.1%11.9%14.5%0.21%0.17%0.17%
Sep 202675%12.2%12.2%0.22%0.22%0.17%

  1. 1.Fender

    75%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.D'Addario

    12.2%

    Moved from 3rd to 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Paige

    12.2%

    Moved from 2nd to 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. 4.Kyser

    0.22%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Shubb

    0.22%

    Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.G7th

    0.17%

    Moved from 5th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Paige and its closest rivals

Every comparison with Paige

How has branded search demand for Paige changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Paige worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Paige’s estimated Share of Search among guitar capo brands worldwide increased from 10.4% to 12.2%.
  • Across the 12 months ending September 2026, Paige’s estimated Share of Search among guitar capo brands worldwide peaked at 31% in April 2026 and was lowest at 9.6% in February 2026.

How did search popularity change for guitar capo brands worldwide in September 2026?

  1. In September 2026, Fender gained estimated Share of Search among guitar capo brands worldwide, from 73.1% to 75%.

  2. In September 2026, Paige lost estimated Share of Search among guitar capo brands worldwide, from 14.5% to 12.2%.

  3. In September 2026, D'Addario rose from 3rd to 2nd among guitar capo brands worldwide.

  4. In September 2026, Shubb rose from 6th to 5th among guitar capo brands worldwide.

  5. In September 2026, G7th fell from 5th to 6th among guitar capo brands worldwide.

  6. Estimated monthly branded searches for Kyser worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Paige compete?

Paige is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar capo brands3rd of 612.2%Shown above
Capo brands1st of 677.9%Show ranking

How is Paige measured?

Brandwave collects information about searches that people make online using Paige’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • paige

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How the Brand Demand Index is measured

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