Napoleon vs Traeger:Which is searched more?
In September 2026, Napoleon had more branded searches than Traeger among grill mat brands worldwide. Napoleon was estimated to have 109K branded searches compared to Traeger’s 90.5K, and held a 9.6% Share of Search versus Traeger’s 8%. These are worldwide searches for English-language branded terms.
Follow Napoleon vs Traeger and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Napoleon or Traeger?
Compare the grill mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Napoleon, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Cuisinart | Napoleon | Pit Boss | Traeger |
|---|---|---|---|---|---|
| Oct 2025 | 57.6% | 18.7% | 8% | 7.3% | 8.4% |
| Nov 2025 | 52% | 20.6% | 6.7% | 9.4% | 11.3% |
| Dec 2025 | 50.5% | 22% | 5.8% | 9.7% | 12.1% |
| Jan 2026 | 54.8% | 21.8% | 7.1% | 6.7% | 9.7% |
| Feb 2026 | 59.4% | 15.5% | 9.4% | 7.1% | 8.5% |
| Mar 2026 | 59.9% | 12.3% | 14.2% | 6.9% | 6.7% |
| Apr 2026 | 63% | 7.6% | 16.9% | 6.3% | 6.2% |
| May 2026 | 63% | 8.1% | 16.1% | 6.1% | 6.7% |
| Jun 2026 | 58.5% | 8.7% | 16.2% | 7.9% | 8.7% |
| Jul 2026 | 59.3% | 11.8% | 15.1% | 7.3% | 6.5% |
| Aug 2026 | 60.5% | 13.6% | 12.1% | 6.5% | 7.4% |
| Sep 2026 | 59.5% | 14.6% | 9.6% | 8.2% | 8% |
How has the Napoleon and Traeger comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Napoleon took it in February 2026.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among grill mat brands worldwide moved from 8% to 9.6%, and its estimated monthly branded searches moved from 86.2K to 109K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among grill mat brands worldwide moved from 8.4% to 8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for grill mat brands worldwide in September 2026?
3 changes
In September 2026, Pit Boss overtook Traeger to rank 4th among grill mat brands worldwide, with 8.2% estimated Share of Search.
In September 2026, Traeger gained estimated Share of Search among grill mat brands worldwide, from 7.4% to 8%.
In September 2026, Napoleon lost estimated Share of Search among grill mat brands worldwide, from 12.1% to 9.6%.
Other head-to-heads among grill mat brands
How each brand is measured
Brandwave collects information about searches that people make online using Napoleon’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.