Brandwave

Napoleon vs Pit Boss:Which is searched more?

In September 2026, Napoleon had more branded searches than Pit Boss among grill mat brands worldwide. Napoleon was estimated to have 109K branded searches compared to Pit Boss’ 92.1K, and held a 9.6% Share of Search versus Pit Boss’ 8.2%. These are worldwide searches for English-language branded terms.

Share of Search among grill mat brands worldwide in September 2026Which is more popular in search, Napoleon or Pit Boss?
Napoleon9.6%109K searches
vs
Pit Boss8.2%92.1K searches

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Which is more popular in search, Napoleon or Pit Boss?

Compare the grill mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Napoleon and Pit Boss among grill mat brands worldwide, by month

Share of Search by month for Napoleon, Pit Boss. The figures are in the table below the chart.

View monthly share of search table
MonthWeberCuisinartNapoleonPit BossTraeger
Oct 202557.6%18.7%8%7.3%8.4%
Nov 202552%20.6%6.7%9.4%11.3%
Dec 202550.5%22%5.8%9.7%12.1%
Jan 202654.8%21.8%7.1%6.7%9.7%
Feb 202659.4%15.5%9.4%7.1%8.5%
Mar 202659.9%12.3%14.2%6.9%6.7%
Apr 202663%7.6%16.9%6.3%6.2%
May 202663%8.1%16.1%6.1%6.7%
Jun 202658.5%8.7%16.2%7.9%8.7%
Jul 202659.3%11.8%15.1%7.3%6.5%
Aug 202660.5%13.6%12.1%6.5%7.4%
Sep 202659.5%14.6%9.6%8.2%8%

How has the Napoleon and Pit Boss comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Pit Boss took it in November 2025, Napoleon took it in January 2026.
  • Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among grill mat brands worldwide moved from 8% to 9.6%, and its estimated monthly branded searches moved from 86.2K to 109K.
  • Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among grill mat brands worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches moved from 78.6K to 92.1K.

How did search popularity change for grill mat brands worldwide in September 2026?

  1. In September 2026, Pit Boss overtook Traeger to rank 4th among grill mat brands worldwide, with 8.2% estimated Share of Search.

  2. In September 2026, Napoleon lost estimated Share of Search among grill mat brands worldwide, from 12.1% to 9.6%.

Other head-to-heads among grill mat brands

How each brand is measured

Brandwave collects information about searches that people make online using Napoleon’s and Pit Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Napoleon

4 branded search terms

  • napoleon barbecue
  • napoleon bbq
  • napoleon gas grill
  • napoleon grill

Pit Boss

2 branded search terms

  • pit boss
  • pit boss grills

How the Brand Demand Index is measured

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