Napoleon vs Oxo:Which is searched more?
In September 2026, Napoleon and Oxo were level on Share of Search among grill brush brands worldwide, with an estimated 109K versus 110K branded searches, at 8.8% and 8.9% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Napoleon or Oxo?
Compare the grill brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Napoleon. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Cuisinart | Oxo | Napoleon | Pit Boss | Traeger |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 16.6% | 11.2% | 7.1% | 6.5% | 7.5% |
| Nov 2025 | 46.7% | 18.5% | 10.2% | 6% | 8.4% | 10.2% |
| Dec 2025 | 46% | 20% | 9% | 5.3% | 8.8% | 11% |
| Jan 2026 | 48.9% | 19.4% | 10.7% | 6.3% | 5.9% | 8.7% |
| Feb 2026 | 53.8% | 14.1% | 9.4% | 8.6% | 6.4% | 7.7% |
| Mar 2026 | 56.1% | 11.5% | 6.3% | 13.3% | 6.5% | 6.3% |
| Apr 2026 | 60% | 7.2% | 4.8% | 16.1% | 6% | 5.9% |
| May 2026 | 60.3% | 7.8% | 4.3% | 15.4% | 5.8% | 6.4% |
| Jun 2026 | 55.3% | 8.2% | 5.5% | 15.3% | 7.5% | 8.2% |
| Jul 2026 | 55.7% | 11.1% | 6.1% | 14.2% | 6.8% | 6.1% |
| Aug 2026 | 56.3% | 12.6% | 6.9% | 11.2% | 6% | 6.9% |
| Sep 2026 | 54.2% | 13.3% | 8.9% | 8.8% | 7.4% | 7.3% |
How has the Napoleon and Oxo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Napoleon took it in March 2026, Oxo took it in September 2026.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among grill brush brands worldwide moved from 7.1% to 8.8%, and its estimated monthly branded searches moved from 86.2K to 109K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among grill brush brands worldwide moved from 11.2% to 8.9%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for grill brush brands worldwide in September 2026?
2 changes
In September 2026, Oxo overtook Napoleon to rank 3rd among grill brush brands worldwide, with 8.9% estimated Share of Search.
In September 2026, Napoleon lost estimated Share of Search among grill brush brands worldwide, from 11.2% to 8.8%.
Other head-to-heads among grill brush brands
How each brand is measured
Brandwave collects information about searches that people make online using Napoleon’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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