Fizik vs Giro:Which is searched more?
In September 2026, Giro had more branded searches than Fizik among gravel shoes brands worldwide. Giro was estimated to have 60.3K branded searches compared to Fizik’s 49.5K, and held a 7.9% Share of Search versus Fizik’s 6.5%. These are worldwide searches for English-language branded terms.
Follow Fizik vs Giro and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fizik or Giro?
Compare the gravel shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giro, Fizik. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Specialized | Giro | Fizik | Sidi |
|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 29.5% | 9.4% | 8.3% | 2.3% |
| Nov 2025 | 45.8% | 32.6% | 11.6% | 7.5% | 2.4% |
| Dec 2025 | 46.6% | 27.2% | 14.4% | 9.4% | 2.4% |
| Jan 2026 | 46.9% | 28.8% | 14.2% | 7.7% | 2.4% |
| Feb 2026 | 49.8% | 29% | 10.4% | 8.2% | 2.6% |
| Mar 2026 | 46.2% | 34.5% | 9.2% | 7.6% | 2.5% |
| Apr 2026 | 48.5% | 34.5% | 8.4% | 6.5% | 2.1% |
| May 2026 | 47.4% | 35.5% | 8.3% | 6.4% | 2.4% |
| Jun 2026 | 47.4% | 35.5% | 8.2% | 6.4% | 2.5% |
| Jul 2026 | 41.8% | 31.2% | 18.8% | 5.6% | 2.5% |
| Aug 2026 | 44.1% | 32.9% | 14.4% | 5.9% | 2.7% |
| Sep 2026 | 48.5% | 34.5% | 7.9% | 6.5% | 2.5% |
How has the Fizik and Giro comparison changed over the last 12 months?
3 findings
- Giro was ahead of Fizik in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fizik’s estimated Share of Search among gravel shoes brands worldwide moved from 8.3% to 6.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Giro’s estimated Share of Search among gravel shoes brands worldwide moved from 9.4% to 7.9%, and its estimated monthly branded searches moved from 68.3K to 60.3K.
How did search popularity change for gravel shoes brands worldwide in September 2026?
2 changes
In September 2026, Fizik gained estimated Share of Search among gravel shoes brands worldwide, from 5.9% to 6.5%.
In September 2026, Giro lost estimated Share of Search among gravel shoes brands worldwide, from 14.4% to 7.9%.
Other head-to-heads among gravel shoes brands
How each brand is measured
Brandwave collects information about searches that people make online using Fizik’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.