Santa Cruz Bicycles vs Scott:Which is searched more?
In September 2026, Santa Cruz Bicycles had more branded searches than Scott among gravel bike brands worldwide. Santa Cruz Bicycles was estimated to have 115K branded searches compared to Scott’s 27.1K, and held an 11.1% Share of Search versus Scott’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Santa Cruz Bicycles or Scott?
Compare the gravel bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Santa Cruz Bicycles, Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Cannondale | Cube | Giant | Santa Cruz Bicycles | Scott |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 26.1% | 14.3% | 17.5% | 12.4% | 1.6% |
| Nov 2025 | 30.9% | 25.1% | 13.7% | 16.8% | 12% | 1.5% |
| Dec 2025 | 29.7% | 24.2% | 13.3% | 19.8% | 11.5% | 1.5% |
| Jan 2026 | 28.3% | 26.9% | 14.7% | 18% | 10.5% | 1.6% |
| Feb 2026 | 25.8% | 31.3% | 14% | 17.2% | 10.1% | 1.5% |
| Mar 2026 | 28.4% | 32.3% | 14.5% | 14.5% | 8.4% | 1.9% |
| Apr 2026 | 29.5% | 28.5% | 15.6% | 15.6% | 9% | 1.7% |
| May 2026 | 29.9% | 27.7% | 15.1% | 15.1% | 10.6% | 1.7% |
| Jun 2026 | 29.8% | 27.6% | 15.2% | 15.2% | 10.6% | 1.7% |
| Jul 2026 | 29.7% | 27.5% | 15.1% | 15.1% | 10.7% | 2% |
| Aug 2026 | 27.6% | 25.6% | 20.9% | 14% | 9.9% | 1.9% |
| Sep 2026 | 30% | 23.8% | 19.4% | 13% | 11.1% | 2.6% |
How has the Santa Cruz Bicycles and Scott comparison changed over the last 12 months?
3 findings
- Santa Cruz Bicycles was ahead of Scott in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among gravel bike brands worldwide moved from 12.4% to 11.1%, and its estimated monthly branded searches moved from 117K to 115K.
- Across the 12 months ending September 2026, Scott’s estimated Share of Search among gravel bike brands worldwide moved from 1.6% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 27.1K.
How did search popularity change for gravel bike brands worldwide in September 2026?
2 changes
In September 2026, Santa Cruz Bicycles gained estimated Share of Search among gravel bike brands worldwide, from 9.9% to 11.1%.
In September 2026, Scott gained estimated Share of Search among gravel bike brands worldwide, from 1.9% to 2.6%.
Other head-to-heads among gravel bike brands
How each brand is measured
Brandwave collects information about searches that people make online using Santa Cruz Bicycles’ and Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Santa Cruz Bicycles
2 branded search terms
- santa cruz bicycles
- santa cruz bikes
Scott
1 branded search term
- scott gravel bike
Put your own brand in this comparison
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