Brandwave

Makita vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than Makita among grass trimmer brands worldwide. Milwaukee had about 1.8 million branded searches, while Makita had 884,000. Milwaukee made up 30.8% of all grass trimmer brand searches we track, and Makita accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about grass trimmer brands, Makita appeared in four of the five answers and Milwaukee in three. Makita and Milwaukee were each mentioned first in two of the four answers.

Among grass trimmer brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 2 searches for every 1 for Makita

Milwaukee 1.8M searchesMakita 884K searches

Who does AI mention more?

Makita, mentioned in 4 of 5 answers, Milwaukee in 3

Makita in 4 of 5Milwaukee in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Makita first in 2Milwaukee first in 2

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Top grass trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita and Milwaukee were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Stihl2nd
  3. Milwaukee3rd
  4. Makita4th
  5. Husqvarna5th
  6. Black+Decker6th
  7. Greenworks–
  8. ECHO–
  9. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black+Decker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grass trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Makita or Milwaukee more popular in search?

This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all ten grass trimmer brands we track, month by month, from English-language searches worldwide.

Makita and Milwaukee among grass trimmer brands worldwide, by month

Share of searches by month for Milwaukee, Makita. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeStihlHusqvarnaMakitaRyobiBlack+DeckerGreenworksECHOBosch
Oct 202532.2%15.8%17.5%18.4%11.2%3.5%1.1%0.21%0.08%
Nov 202531.7%16.1%14.2%18.1%14.8%3.8%1%0.26%0.07%
Dec 202535.1%16.8%12.9%16.6%13.4%3.8%1.2%0.15%0.08%
Jan 202631.3%18.1%17.1%14.9%13.3%3.8%1.3%0.14%0.09%
Feb 202632.4%18.1%17.7%15.5%11.5%3.6%1.1%0.14%0.09%
Mar 202627.5%18.8%18.4%15.8%14.6%3.3%1.4%0.18%0.09%
Apr 202626.4%18.7%21.6%12.6%15.6%3.2%1.6%0.21%0.11%
May 202626.2%17.8%21.5%12.6%15.9%3.9%1.9%0.17%0.11%
Jun 202627.3%18.5%18.2%13.2%16.7%3.7%2%0.18%0.11%
Jul 202631.4%17.5%17.1%12.4%15.7%3.8%1.9%0.21%0.1%
Aug 202630.4%17.6%16.6%14.7%14.9%3.7%1.8%0.2%0.09%
Sep 202630.8%17.9%16.9%14.9%13.9%3.7%1.5%0.25%0.09%

How has the Makita and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Makita in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands worldwide moved from 18.4% to 14.9%, and its estimated monthly branded searches moved from 1.3M to 884K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among grass trimmer brands worldwide moved from 32.2% to 30.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for grass trimmer brands worldwide in September 2026?

2 changes
  1. In September 2026, Makita rose from 5th to 4th among grass trimmer brands worldwide.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

2 branded search terms

  • makita
  • makita battery

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

Other head-to-heads among grass trimmer brands

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