Callaway vs Sun Mountain:Which is more popular?
In September 2026, Callaway had more branded searches than Sun Mountain among golf bag brands worldwide. Callaway had about 165,000 branded searches, while Sun Mountain had 15,000. Callaway made up 23.8% of all golf bag brand searches we track, and Sun Mountain accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about golf bag brands, Sun Mountain appeared in all three answers and Callaway in none.
Who do people search for more?
Callaway, about 11 searches for every 1 for Sun Mountain
Who does AI mention more?
Sun Mountain, mentioned in every answer we collected
Who does AI recommend more?
Sun Mountain, the only one of the two named
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Top golf bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Sun Mountain appeared in all three answers. Callaway did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PING1st- Sun Mountain2nd
Titleist3rd
TaylorMade4th
Ogio5th- Callaway–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Titleist3 of 3Named in 3 of 3 ChatGPT answers
- PING3 of 3Named in 3 of 3 ChatGPT answers
- Sun Mountain3 of 3Named in 3 of 3 ChatGPT answers
- TaylorMade1 of 3Named in 1 of 3 ChatGPT answers
- Ogio1 of 3Named in 1 of 3 ChatGPT answers
- Callaway0 of 3Named in 0 of 3 ChatGPT answers
See every answer about golf bag brands
3 answers
Asked ChatGPT
“Which golf bag brand should I buy?”
Asked ChatGPT
“What are the best golf bag brands?”
Asked ChatGPT
“What's the best golf bag brand for walking the course?”
Searched Google, AI Overview
“best golf bag”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“golf stand bag”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Callaway or Sun Mountain more popular in search?
This chart shows how often people search Google for Callaway and Sun Mountain by name. Each line represents a brand's share of searches for all six golf bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Callaway, Sun Mountain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | PING | Ogio | Sun Mountain |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 28.3% | 23.3% | 7% | 4.7% | 2% |
| Nov 2025 | 31.4% | 31.4% | 25.6% | 5.2% | 4.2% | 2.3% |
| Dec 2025 | 35% | 28.6% | 23.5% | 5.8% | 4.7% | 2.4% |
| Jan 2026 | 31.2% | 31.2% | 25.5% | 6.3% | 4.2% | 1.8% |
| Feb 2026 | 34.7% | 28.4% | 23.3% | 7% | 4.7% | 2% |
| Mar 2026 | 39.7% | 26.6% | 21.7% | 6.5% | 3.6% | 1.9% |
| Apr 2026 | 29.5% | 24.1% | 36.1% | 5.9% | 2.7% | 1.7% |
| May 2026 | 35.8% | 29.3% | 24% | 5.9% | 3.2% | 1.8% |
| Jun 2026 | 35% | 28.6% | 23.4% | 7% | 3.8% | 2.1% |
| Jul 2026 | 35.5% | 29% | 23.7% | 5.8% | 3.9% | 2.1% |
| Aug 2026 | 29.6% | 24.2% | 36.2% | 4.9% | 3.3% | 1.7% |
| Sep 2026 | 35.4% | 28.9% | 23.8% | 5.8% | 3.9% | 2.2% |
How has the Callaway and Sun Mountain comparison changed over the last 12 months?
3 findings
- Callaway was ahead of Sun Mountain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among golf bag brands worldwide moved from 23.3% to 23.8%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Sun Mountain’s share of searches among golf bag brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 14.5K to 15K.
How did search popularity change for golf bag brands worldwide in September 2026?
3 changes
In September 2026, Titleist overtook Callaway to become the leader among golf bag brands worldwide, with 35.4% of the searches.
In September 2026, TaylorMade overtook Callaway to rank 2nd among golf bag brands worldwide, with 28.9% of the searches.
In September 2026, Callaway lost share of searches among golf bag brands worldwide, from 36.2% to 23.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Callaway’s and Sun Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
1 branded search term
- callaway
Sun Mountain
2 branded search terms
- sun mountain
- sun mountain golf
Other head-to-heads among golf bag brands
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