Briggs & Stratton vs Westinghouse:Which is more popular by branded search?

Name: Briggs & Stratton vs Westinghouse: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Westinghouse had more branded searches than Briggs & Stratton among generator brands worldwide. Westinghouse was estimated to have 110K branded searches compared to Briggs & Stratton’s 33.1K, and held a 1.4% Share of Search versus Briggs & Stratton’s 0.41%. These are worldwide searches for English-language branded terms.

Share of Search among generator brands worldwide in August 2026Which is more popular in search, Briggs & Stratton or Westinghouse?

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Which is more popular in search, Briggs & Stratton or Westinghouse?

Compare the generator brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Briggs & Stratton and Westinghouse among generator brands worldwide, by month

Month	Honda	Cummins	Generac	Westinghouse	Briggs & Stratton	Champion
Oct 2025	93.1%	3.1%	1.7%	1.7%	0.41%	0.03%
Nov 2025	93.5%	3.1%	1.4%	1.7%	0.34%	0.03%
Dec 2025	93.9%	3.1%	1.4%	1.4%	0.23%	0.04%
Jan 2026	90.8%	3%	4.5%	1.3%	0.33%	0.03%
Feb 2026	93.6%	3.1%	1.7%	1.4%	0.28%	0.03%
Mar 2026	93.3%	3.1%	1.7%	1.4%	0.51%	0.04%
Apr 2026	93.6%	3.1%	1.1%	1.4%	0.76%	0.04%
May 2026	93.5%	3.1%	1.1%	1.4%	0.92%	0.04%
Jun 2026	93.2%	3.1%	1.7%	1.4%	0.62%	0.04%
Jul 2026	93%	3.1%	2.1%	1.4%	0.5%	0.04%
Aug 2026	93.1%	3.1%	2.1%	1.4%	0.41%	0.04%
Sep 2026	—	—	—	—	—	—

How has the Briggs & Stratton and Westinghouse comparison changed over the last 12 months?

3 findings

Westinghouse was ahead of Briggs & Stratton in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Briggs & Stratton’s estimated Share of Search among generator brands worldwide held steady at 0.41%, and its estimated monthly branded searches held steady at 33.1K.
Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among generator brands worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for generator brands worldwide in August 2026?

2 changes

Briggs & Stratton’s estimated Share of Search among generator brands worldwide has lost ground for 3 months in a row, from 0.92% to 0.41% in August 2026.
Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Briggs & Stratton’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.