Proto vs Snap-on:Which is more popular?
In September 2026, Snap-on had more branded searches than Proto among gear puller brands worldwide. Snap-on had about 301,000 branded searches, while Proto had 9,900. Snap-on made up 44.6% of all gear puller brand searches we track, and Proto accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about gear puller brands, Snap-on appeared in two of the five answers and Proto in one. Snap-on was mentioned before Proto in two out of three answers.
Who do people search for more?
Snap-on, about 30 searches for every 1 for Proto
Who does AI mention more?
Snap-on, mentioned in 2 of 5 answers, Proto in 1
Who does AI recommend more?
Snap-on, named ahead of Proto in 2 of 3 answers
Follow Proto vs Snap-on and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gear puller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Snap-on was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Proto was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Snap-on was listed before Proto in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OTC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KUKKO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GearWrench1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Proto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gear puller brands
5 answers
Asked ChatGPT
“Which gear puller brand should I buy?”
Asked ChatGPT
“What are the best gear puller brands?”
Asked ChatGPT
“What's the best gear puller brand for a repair shop?”
Searched Google, AI Overview
“gear puller tools”
Searched Google, AI Overview
“heavy duty gear puller”
- 1OTC
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Proto or Snap-on more popular in search?
This chart shows how often people search Google for Proto and Snap-on by name. Each line represents a brand's share of searches for all six gear puller brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Snap-on, Proto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Snap-on | GearWrench | KUKKO | Proto | OTC |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 48.6% | 8% | 1.3% | 1.6% | 0.76% |
| Nov 2025 | 35.3% | 52.8% | 8.7% | 1.2% | 1.4% | 0.68% |
| Dec 2025 | 44% | 44% | 8.8% | 1.2% | 1.4% | 0.56% |
| Jan 2026 | 43.9% | 43.9% | 8.8% | 1.2% | 1.4% | 0.69% |
| Feb 2026 | 49.5% | 40.5% | 6.7% | 1.1% | 1.3% | 0.93% |
| Mar 2026 | 54.4% | 36.4% | 6% | 1.5% | 1.2% | 0.58% |
| Apr 2026 | 49.6% | 40.6% | 6.7% | 1.1% | 1.3% | 0.65% |
| May 2026 | 49.7% | 40.7% | 6.7% | 1.1% | 1.3% | 0.53% |
| Jun 2026 | 53.8% | 36% | 7.2% | 0.97% | 1.4% | 0.56% |
| Jul 2026 | 54.5% | 36.5% | 6% | 0.98% | 1.5% | 0.57% |
| Aug 2026 | 49.8% | 40.7% | 6.7% | 0.89% | 1.3% | 0.63% |
| Sep 2026 | 44.6% | 44.6% | 7.3% | 1.5% | 1.5% | 0.57% |
How has the Proto and Snap-on comparison changed over the last 12 months?
3 findings
- Snap-on was ahead of Proto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Proto’s share of searches among gear puller brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Snap-on’s share of searches among gear puller brands worldwide moved from 48.6% to 44.6%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for gear puller brands worldwide in September 2026?
2 changes
In September 2026, KUKKO overtook Proto to rank 4th among gear puller brands worldwide, with 1.5% of the searches.
In September 2026, Snap-on gained share of searches among gear puller brands worldwide, from 40.7% to 44.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Proto’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among gear puller brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.