Brandwave

GearWrench vs Snap-on:Which is more popular?

In September 2026, Snap-on had more branded searches than GearWrench among gear puller brands worldwide. Snap-on had about 301,000 branded searches, while GearWrench had 49,500. Snap-on made up 44.6% of all gear puller brand searches we track, and GearWrench accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about gear puller brands, Snap-on appeared in two of the five answers and GearWrench in one. Snap-on was mentioned before GearWrench in two out of three answers.

Among gear puller brands worldwide in September 2026

Who do people search for more?

Snap-on, about 6 searches for every 1 for GearWrench

Snap-on 301K searchesGearWrench 49.5K searches

Who does AI mention more?

Snap-on, mentioned in 2 of 5 answers, GearWrench in 1

Snap-on in 2 of 5GearWrench in 1 of 5

Who does AI recommend more?

Snap-on, named ahead of GearWrench in 2 of 3 answers

Snap-on first in 2GearWrench first in 1

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Top gear puller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snap-on was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GearWrench was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Snap-on was listed before GearWrench in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OTC1st
  2. KUKKO2nd
  3. GearWrench3rd
  4. Snap-on4th
  5. Proto5th
  6. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OTC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KUKKO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GearWrench1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gear puller brands

5 answers
  • Asked ChatGPT

    “Which gear puller brand should I buy?”

    1. 1OTC
    2. 2KUKKO
    3. 3Snap-on
  • Asked ChatGPT

    “What are the best gear puller brands?”

    1. 1OTC
    2. 2GearWrench
    3. 3KUKKO
    4. 4Proto
  • Asked ChatGPT

    “What's the best gear puller brand for a repair shop?”

    1. 1OTC
    2. 2KUKKO
    3. 3Snap-on
  • Searched Google, AI Overview

    “gear puller tools”

    1. Searched Google, AI Overview

      “heavy duty gear puller”

      1. 1OTC

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is GearWrench or Snap-on more popular in search?

    This chart shows how often people search Google for GearWrench and Snap-on by name. Each line represents a brand's share of searches for all six gear puller brands we track, month by month, from English-language searches worldwide.

    GearWrench and Snap-on among gear puller brands worldwide, by month

    Share of searches by month for Snap-on, GearWrench. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCraftsmanSnap-onGearWrenchKUKKOProtoOTC
    Oct 202539.7%48.6%8%1.3%1.6%0.76%
    Nov 202535.3%52.8%8.7%1.2%1.4%0.68%
    Dec 202544%44%8.8%1.2%1.4%0.56%
    Jan 202643.9%43.9%8.8%1.2%1.4%0.69%
    Feb 202649.5%40.5%6.7%1.1%1.3%0.93%
    Mar 202654.4%36.4%6%1.5%1.2%0.58%
    Apr 202649.6%40.6%6.7%1.1%1.3%0.65%
    May 202649.7%40.7%6.7%1.1%1.3%0.53%
    Jun 202653.8%36%7.2%0.97%1.4%0.56%
    Jul 202654.5%36.5%6%0.98%1.5%0.57%
    Aug 202649.8%40.7%6.7%0.89%1.3%0.63%
    Sep 202644.6%44.6%7.3%1.5%1.5%0.57%

    How has the GearWrench and Snap-on comparison changed over the last 12 months?

    3 findings
    • Snap-on was ahead of GearWrench in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, GearWrench’s share of searches among gear puller brands worldwide moved from 8% to 7.3%, and its estimated monthly branded searches held steady at 49.5K.
    • Across the 12 months ending September 2026, Snap-on’s share of searches among gear puller brands worldwide moved from 48.6% to 44.6%, and its estimated monthly branded searches held steady at 301K.

    How did search popularity change for gear puller brands worldwide in September 2026?

    2 changes
    1. In September 2026, Snap-on gained share of searches among gear puller brands worldwide, from 40.7% to 44.6%.

    2. In September 2026, GearWrench gained share of searches among gear puller brands worldwide, from 6.7% to 7.3%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using GearWrench’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    GearWrench

    1 branded search term

    • gearwrench

    Snap-on

    1 branded search term

    • snap-on

    How the Brand Demand Index is measured

    Other head-to-heads among gear puller brands

    Creator with pink hair and a pink jacket

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    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.