Brandwave

Bosch vs KitchenAid:Which is searched more?

In September 2026, KitchenAid had more branded searches than Bosch among gas cooktop brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Bosch’s 677K, and held a 29.2% Share of Search versus Bosch’s 15.5%. These are worldwide searches for English-language branded terms.

Share of Search among gas cooktop brands worldwide in September 2026Which is more popular in search, Bosch or KitchenAid?
Bosch15.5%677K searches
vs
KitchenAid29.2%1.3M searches

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Which is more popular in search, Bosch or KitchenAid?

Compare the gas cooktop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and KitchenAid among gas cooktop brands worldwide, by month

Share of Search by month for KitchenAid, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidBoschLGSamsungMieleGE Profile
Oct 202528.7%35%15.1%10%8.6%2.2%0.44%
Nov 202531.8%42.1%10.9%6.3%6.1%2.4%0.48%
Dec 202523.6%47.3%12.9%6.9%6.2%2.6%0.37%
Jan 202628.8%34.8%15.7%10%7.6%2.6%0.45%
Feb 202627.8%33.2%15.6%11.7%8.6%2.6%0.43%
Mar 202630.6%30.8%15.2%12.5%7.7%2.8%0.38%
Apr 202632.5%31.8%15.9%9.3%7.6%2.4%0.41%
May 202633.8%29.2%16.3%9.7%7.9%2.5%0.43%
Jun 202634.9%27.1%16.7%10%8.2%2.6%0.44%
Jul 202629.7%29.9%17.5%10.5%9.2%2.7%0.56%
Aug 202632.8%26.6%16.7%11.2%9.2%3%0.5%
Sep 202634.4%29.2%15.5%9.8%8.1%2.6%0.53%

How has the Bosch and KitchenAid comparison changed over the last 12 months?

  • KitchenAid was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among gas cooktop brands worldwide moved from 15.1% to 15.5%, and its estimated monthly branded searches moved from 788K to 677K.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among gas cooktop brands worldwide moved from 35% to 29.2%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for gas cooktop brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among gas cooktop brands worldwide, from 26.6% to 29.2%.

  2. In September 2026, Bosch lost estimated Share of Search among gas cooktop brands worldwide, from 16.7% to 15.5%.

Other head-to-heads among gas cooktop brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

79 branded search terms

  • bosch air blower
  • bosch air nailer
  • bosch alarm panel
  • bosch bag
  • bosch belt sander
  • bosch bench grinder
  • bosch bench saw
  • bosch biscuit joiner
  • bosch borescope
  • bosch breaker hammer
  • bosch brush cutter
  • bosch caulking gun
  • bosch chasing machine
  • bosch chipping hammer
  • bosch chuck key
  • bosch compound miter saw
  • bosch cordless angle grinder
  • bosch cordless sawzall
  • bosch cordless screwdriver
  • bosch demolition hammer
  • bosch dishwasher
  • bosch drill bits
  • bosch dust extractor
  • bosch flame detector
  • bosch forstner bit
  • bosch freestanding oven
  • bosch fridge
  • bosch fridge freezer
  • bosch green laser
  • bosch grinder blades
  • bosch grinding disc
  • bosch hacksaw frame
  • bosch hand blender
  • bosch hand sander
  • bosch heat gun
  • bosch hole saw
  • bosch hot water
  • bosch hover mower
  • bosch impact wrench
  • bosch induction hob

1–40 of 79

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

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