Brandwave

Browning vs Bushnell:Which is searched more?

In September 2026, Bushnell had more branded searches than Browning among game cameras worldwide. Bushnell was estimated to have 49.5K branded searches compared to Browning’s 4.4K, and held a 41% Share of Search versus Browning’s 3.6%. These are worldwide searches for English-language branded terms.

Share of Search among game cameras worldwide in September 2026Which is more popular in search, Browning or Bushnell?
Browning3.6%4.4K searches
vs
Bushnell41%49.5K searches

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Which is more popular in search, Browning or Bushnell?

Compare the game cameras people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Browning and Bushnell among game cameras worldwide, by month

Share of Search by month for Bushnell, Browning. The figures are in the table below the chart.

View monthly share of search table
MonthBushnellSpypointMoultrieCuddebackBrowningReconyx
Oct 202543.9%35.9%8.8%4.8%4.8%1.7%
Nov 202548.8%32.6%8%4.4%4.4%1.9%
Dec 202560.6%22.2%6.6%3.6%5.4%1.6%
Jan 202665.2%19.5%4.7%2%7.1%1.4%
Feb 202668.3%16.7%4%2.2%7.4%1.4%
Mar 202669.9%17.1%3.4%2.2%6.2%1.2%
Apr 202673.3%14.7%3.5%1.9%5.3%1.2%
May 202670.8%17.3%3.4%2.2%5.1%1.2%
Jun 202666%19.7%4.8%2.1%4.8%2.6%
Jul 202658.7%21.6%9.6%3.5%4.3%2.3%
Aug 202648.2%26.4%14.4%4.3%4.3%2.3%
Sep 202641%33.5%15%4.5%3.6%2.4%

How has the Browning and Bushnell comparison changed over the last 12 months?

  • Bushnell was ahead of Browning in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Browning’s estimated Share of Search among game cameras worldwide moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Bushnell’s estimated Share of Search among game cameras worldwide moved from 43.9% to 41%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for game cameras worldwide in September 2026?

  1. In September 2026, Bushnell lost estimated Share of Search among game cameras worldwide, from 48.2% to 41%.

  2. In September 2026, Browning lost estimated Share of Search among game cameras worldwide, from 4.3% to 3.6%.

Other head-to-heads among game cameras

How each brand is measured

Brandwave collects information about searches that people make online using Browning’s and Bushnell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Browning

2 branded search terms

  • browning firearms
  • browningfirearms

Bushnell

1 branded search term

  • bushnell

How the Brand Demand Index is measured

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Put your own brand in this comparison

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