KitchenAid vs Whirlpool:Which is searched more?
In September 2026, KitchenAid had more branded searches than Whirlpool among freestanding gas range brands worldwide. KitchenAid was estimated to have 884K branded searches compared to Whirlpool’s 210, and held an 84% Share of Search versus Whirlpool’s 0.02%. These are worldwide searches for English-language branded terms.
Follow KitchenAid vs Whirlpool and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, KitchenAid or Whirlpool?
Compare the freestanding gas range brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Whirlpool. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Samsung | LG | Whirlpool |
|---|---|---|---|---|
| Oct 2025 | 88.2% | 10.3% | 1.5% | 0.06% |
| Nov 2025 | 90.4% | 8.4% | 1.2% | 0.01% |
| Dec 2025 | 91.9% | 7% | 1% | <0.01% |
| Jan 2026 | 88.3% | 10.1% | 1.5% | 0.01% |
| Feb 2026 | 84.4% | 13.8% | 1.7% | 0.01% |
| Mar 2026 | 84.4% | 13.8% | 1.7% | 0.01% |
| Apr 2026 | 86% | 12.2% | 1.8% | 0.01% |
| May 2026 | 83.6% | 14.2% | 2.1% | 0.01% |
| Jun 2026 | 83.5% | 14.4% | 2.1% | 0.02% |
| Jul 2026 | 81.5% | 16.4% | 2.1% | 0.02% |
| Aug 2026 | 81.6% | 16.2% | 2.1% | 0.08% |
| Sep 2026 | 84% | 14.3% | 1.7% | 0.02% |
How has the KitchenAid and Whirlpool comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Whirlpool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among freestanding gas range brands worldwide moved from 88.2% to 84%, and its estimated monthly branded searches moved from 1.3M to 884K.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among freestanding gas range brands worldwide moved from 0.06% to 0.02%, and its estimated monthly branded searches moved from 880 to 210.
How did search popularity change for freestanding gas range brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained estimated Share of Search among freestanding gas range brands worldwide, from 81.6% to 84%.
Estimated monthly branded searches for Whirlpool worldwide fell 76.1% over 12 measured months, from 880 to 210 in September 2026.
Other head-to-heads among freestanding gas range brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
Whirlpool
1 branded search term
- whirlpool freestanding gas range
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.