Glad vs Kirkland Signature:Which is more popular by branded search?
In August 2026, Kirkland Signature had more branded searches than Glad among food wrap brands worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Glad’s 2.4K, and held a 19.6% Share of Search versus Glad’s 0.43%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Glad or Kirkland Signature?
Compare the food wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kirkland Signature, Glad. The figures are in the table below the chart.
View monthly share of search table
| Month | Combi | Saran | Kirkland Signature | Reynolds | Glad | Stretch-Tite |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 22.7% | 12.5% | 22.7% | 0.39% | 0.27% |
| Nov 2025 | 37.6% | 20.6% | 20.6% | 20.6% | 0.36% | 0.3% |
| Dec 2025 | 34.1% | 28% | 18.7% | 18.7% | 0.32% | 0.27% |
| Jan 2026 | 38.3% | 21% | 14.1% | 25.7% | 0.46% | 0.36% |
| Feb 2026 | 35.6% | 23.8% | 16% | 23.8% | 0.35% | 0.52% |
| Mar 2026 | 34.4% | 23.1% | 23.1% | 18.8% | 0.32% | 0.32% |
| Apr 2026 | 37.2% | 30.6% | 11.2% | 20.4% | 0.35% | 0.3% |
| May 2026 | 39.4% | 26.5% | 11.9% | 21.6% | 0.37% | 0.31% |
| Jun 2026 | 35.6% | 29.2% | 10.7% | 23.9% | 0.34% | 0.23% |
| Jul 2026 | 35.6% | 29.2% | 10.7% | 23.8% | 0.41% | 0.35% |
| Aug 2026 | 35.9% | 24.1% | 19.6% | 19.6% | 0.43% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Glad and Kirkland Signature comparison changed over the last 12 months?
3 findings
- Kirkland Signature was ahead of Glad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glad’s estimated Share of Search among food wrap brands worldwide moved from 0.39% to 0.43%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide moved from 12.5% to 19.6%, and its estimated monthly branded searches moved from 60.5K to 110K.
How did search popularity change for food wrap brands worldwide in August 2026?
2 changes
In August 2026, Kirkland Signature overtook Reynolds to rank 3rd among food wrap brands worldwide, at 19.6%.
Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Glad’s and Kirkland Signature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glad
1 branded search term
- glad bags
Kirkland Signature
1 branded search term
- kirkland signature
Put your own brand in this comparison
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