Etekcity vs Oxo:Which is searched more?
In September 2026, Oxo had more branded searches than Etekcity among food scale brands worldwide. Oxo was estimated to have 110K branded searches compared to Etekcity’s 7.3K, and held a 26.9% Share of Search versus Etekcity’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Etekcity or Oxo?
Compare the food scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Etekcity. The figures are in the table below the chart.
View monthly share of search table
| Month | Cuisinart | Oxo | Renpho | Salter | Etekcity |
|---|---|---|---|---|---|
| Oct 2025 | 51% | 28.6% | 8.6% | 9.6% | 2.3% |
| Nov 2025 | 60.1% | 24.2% | 7.2% | 6.8% | 1.7% |
| Dec 2025 | 61.6% | 20.3% | 9.1% | 6.9% | 2.2% |
| Jan 2026 | 56.1% | 22.6% | 10.1% | 8.3% | 2.9% |
| Feb 2026 | 50.9% | 26.2% | 9.6% | 10.8% | 2.5% |
| Mar 2026 | 57.2% | 22.9% | 8.4% | 9.5% | 1.9% |
| Apr 2026 | 49% | 27.3% | 10% | 11.3% | 2.4% |
| May 2026 | 52.1% | 24.6% | 11% | 10.1% | 2.1% |
| Jun 2026 | 49.9% | 27.8% | 10.2% | 10.1% | 2.1% |
| Jul 2026 | 54.1% | 25.5% | 9.4% | 9.4% | 1.8% |
| Aug 2026 | 53.2% | 24.3% | 10.9% | 10% | 1.7% |
| Sep 2026 | 48.2% | 26.9% | 12.1% | 11.1% | 1.8% |
How has the Etekcity and Oxo comparison changed over the last 12 months?
3 findings
- Oxo was ahead of Etekcity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Etekcity’s estimated Share of Search among food scale brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 10.7K to 7.3K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among food scale brands worldwide moved from 28.6% to 26.9%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for food scale brands worldwide in September 2026?
2 changes
In September 2026, Oxo gained estimated Share of Search among food scale brands worldwide, from 24.3% to 26.9%.
Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026.
Other head-to-heads among food scale brands
How each brand is measured
Brandwave collects information about searches that people make online using Etekcity’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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