Kathmandu vs The North Face:Which is more popular by branded search?
In August 2026, The North Face had more branded searches than Kathmandu among fleece brands worldwide. The North Face was estimated to have 1.8M branded searches compared to Kathmandu’s 823K, and held a 25.3% Share of Search versus Kathmandu’s 11.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kathmandu or The North Face?
Compare the fleece brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The North Face, Kathmandu. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Kathmandu | Columbia |
|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 25.2% | 30.9% | 6.2% | <0.01% |
| Nov 2025 | 33.5% | 27.4% | 33.5% | 5.5% | <0.01% |
| Dec 2025 | 31.2% | 31.2% | 31.2% | 6.3% | <0.01% |
| Jan 2026 | 33.5% | 27.5% | 33.5% | 5.5% | <0.01% |
| Feb 2026 | 37.7% | 25.2% | 30.9% | 6.2% | <0.01% |
| Mar 2026 | 40.6% | 22.2% | 27.2% | 10% | <0.01% |
| Apr 2026 | 41.7% | 22.9% | 22.9% | 12.5% | 0.01% |
| May 2026 | 39.7% | 21.8% | 26.5% | 11.9% | 0.01% |
| Jun 2026 | 40.6% | 22.3% | 22.3% | 14.8% | 0.01% |
| Jul 2026 | 39.7% | 21.8% | 26.5% | 11.9% | 0.01% |
| Aug 2026 | 37.9% | 25.3% | 25.3% | 11.4% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Kathmandu and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Kathmandu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among fleece brands worldwide moved from 6.2% to 11.4%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among fleece brands worldwide moved from 30.9% to 25.3%, and its estimated monthly branded searches moved from 3.4M to 1.8M.
How did search popularity change for fleece brands worldwide in August 2026?
3 changes
In August 2026, Arc'teryx overtook The North Face to rank 2nd among fleece brands worldwide, at 25.3%.
In August 2026, The North Face lost estimated Share of Search among fleece brands worldwide, from 26.5% to 25.3%.
In August 2026, Kathmandu lost estimated Share of Search among fleece brands worldwide, from 11.9% to 11.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Kathmandu’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kathmandu
1 branded search term
- kathmandu
The North Face
1 branded search term
- the north face
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.