Kingston vs Samsung:Which is searched more?
In September 2026, Samsung had more branded searches than Kingston among flash drive brands worldwide. Samsung was estimated to have 110K branded searches compared to Kingston’s 8.1K, and held a 16.4% Share of Search versus Kingston’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kingston or Samsung?
Compare the flash drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung, Kingston. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Kingston | Lexar |
|---|---|---|---|---|
| Oct 2025 | 75.3% | 22.5% | 2% | 0.15% |
| Nov 2025 | 75.2% | 22.6% | 2% | 0.17% |
| Dec 2025 | 73.4% | 22% | 4.4% | 0.18% |
| Jan 2026 | 84.3% | 13.8% | 1.9% | 0.11% |
| Feb 2026 | 78.8% | 19.3% | 1.7% | 0.13% |
| Mar 2026 | 75.6% | 22.7% | 1.7% | 0.12% |
| Apr 2026 | 82.2% | 16.4% | 1.2% | 0.13% |
| May 2026 | 87.4% | 11.7% | 0.86% | 0.09% |
| Jun 2026 | 85% | 13.9% | 1% | 0.09% |
| Jul 2026 | 82.4% | 16.5% | 0.99% | 0.09% |
| Aug 2026 | 82.4% | 16.5% | 0.99% | 0.12% |
| Sep 2026 | 82.2% | 16.4% | 1.2% | 0.15% |
How has the Kingston and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Kingston in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kingston’s estimated Share of Search among flash drive brands worldwide moved from 2% to 1.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among flash drive brands worldwide moved from 22.5% to 16.4%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for flash drive brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Other head-to-heads among flash drive brands
How each brand is measured
Brandwave collects information about searches that people make online using Kingston’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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