Amazfit vs Oura:Which is searched more?
In September 2026, Amazfit had more branded searches than Oura among fitness tracker brands worldwide. Amazfit was estimated to have 673K branded searches compared to Oura’s 450K, and held a 13.9% Share of Search versus Oura’s 9.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazfit or Oura?
Compare the fitness tracker and smart ring brands people wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazfit, Oura. The figures are in the table below the chart.
View monthly share of search table
| Month | WHOOP | Fitbit | Amazfit | Oura | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 27.8% | 15.3% | 8.4% | 0.02% |
| Nov 2025 | 43.9% | 30.3% | 16.7% | 9.1% | 0.02% |
| Dec 2025 | 47.3% | 26.7% | 18% | 8% | 0.03% |
| Jan 2026 | 52.3% | 24.1% | 16.3% | 7.3% | 0.02% |
| Feb 2026 | 51.5% | 24.6% | 16.5% | 7.4% | 0.03% |
| Mar 2026 | 53.9% | 21.1% | 17.2% | 7.7% | 0.03% |
| Apr 2026 | 52.6% | 24.7% | 16.6% | 6.1% | 0.02% |
| May 2026 | 47.8% | 34% | 12.5% | 5.6% | 0.02% |
| Jun 2026 | 45.9% | 31.9% | 14.3% | 7.8% | 0.02% |
| Jul 2026 | 53.9% | 25.6% | 14.1% | 6.3% | 0.02% |
| Aug 2026 | 53.6% | 25.8% | 14.2% | 6.4% | 0.02% |
| Sep 2026 | 51.8% | 25.1% | 13.9% | 9.3% | 0.02% |
How has the Amazfit and Oura comparison changed over the last 12 months?
3 findings
- Amazfit was ahead of Oura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among fitness tracker brands worldwide moved from 15.3% to 13.9%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Oura’s estimated Share of Search among fitness tracker brands worldwide moved from 8.4% to 9.3%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for fitness tracker brands worldwide in September 2026?
2 changes
In September 2026, Oura gained estimated Share of Search among fitness tracker brands worldwide, from 6.4% to 9.3%.
Estimated monthly branded searches for Amazfit worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
Other head-to-heads among fitness tracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Amazfit’s and Oura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.