Abu Garcia vs Okuma:Which is more popular by branded search?
In August 2026, Abu Garcia had more branded searches than Okuma among fishing rod brands worldwide. Abu Garcia was estimated to have 74K branded searches compared to Okuma’s 60.5K, and held a 22.1% Share of Search versus Okuma’s 18.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Abu Garcia or Okuma?
Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Abu Garcia, Okuma. The figures are in the table below the chart.
View monthly share of search table
| Month | Daiwa | Abu Garcia | Okuma | Shimano Fishing | PENN |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 23% | 18.8% | 15.4% | 0.9% |
| Nov 2025 | 43.8% | 19.6% | 19.6% | 16.1% | 0.94% |
| Dec 2025 | 41.9% | 23% | 18.8% | 15.4% | 0.9% |
| Jan 2026 | 43.8% | 19.6% | 19.6% | 16.1% | 0.94% |
| Feb 2026 | 45.5% | 16.7% | 20.4% | 16.7% | 0.81% |
| Mar 2026 | 41.8% | 22.9% | 18.8% | 15.3% | 1.1% |
| Apr 2026 | 38.6% | 25.8% | 17.3% | 17.3% | 1% |
| May 2026 | 43.3% | 23.8% | 15.9% | 15.9% | 1.2% |
| Jun 2026 | 36.4% | 29.7% | 16.3% | 16.3% | 1.2% |
| Jul 2026 | 38.5% | 25.8% | 17.2% | 17.2% | 1.3% |
| Aug 2026 | 40.4% | 22.1% | 18.1% | 18.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Abu Garcia and Okuma comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Okuma took it in February 2026, Abu Garcia took it in March 2026.
- Across the 11 months ending August 2026, Abu Garcia’s estimated Share of Search among fishing rod brands worldwide moved from 23% to 22.1%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing rod brands worldwide moved from 18.8% to 18.1%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for fishing rod brands worldwide in August 2026?
2 changes
In August 2026, Okuma gained estimated Share of Search among fishing rod brands worldwide, from 17.2% to 18.1%.
In August 2026, Abu Garcia lost estimated Share of Search among fishing rod brands worldwide, from 25.8% to 22.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Abu Garcia’s and Okuma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abu Garcia
1 branded search term
- abu garcia
Okuma
1 branded search term
- okuma
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.