Brandwave

Omega vs Thorne:Which is searched more?

In September 2026, Omega had more branded searches than Thorne among fish oil brands worldwide. Omega was estimated to have 674K branded searches compared to Thorne’s 90.5K, and held a 54.4% Share of Search versus Thorne’s 7.3%. These are worldwide searches for English-language branded terms.

Share of Search among fish oil brands worldwide in September 2026Which is more popular in search, Omega or Thorne?
Omega54.4%674K searches
vs
Thorne7.3%90.5K searches

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Which is more popular in search, Omega or Thorne?

Compare the fish oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Omega and Thorne among fish oil brands worldwide, by month

Share of Search by month for Omega, Thorne. The figures are in the table below the chart.

View monthly share of search table
MonthOmegaBlackmoresNordic NaturalsThorneNature MadeNature's BountySwisseCarlson
Oct 202554.9%13.4%7.4%6%4.8%6.1%4%3.3%
Nov 202555.6%13.6%7.5%6.1%4.8%5%4.1%3.3%
Dec 202555.3%13.5%7.4%7.4%4.7%5%3.3%3.3%
Jan 202652.7%12.9%8.6%8.6%5.5%5.8%3.2%2.6%
Feb 202651%12.5%8.4%10.2%5.5%5.7%3.7%3.1%
Mar 202647.2%14.2%9.4%9.4%6%5.2%4.2%4.2%
Apr 202646.9%17.1%9.4%9.4%5.1%5.2%3.5%3.5%
May 202654.7%13.4%7.4%8.9%3.9%5%4%2.7%
Jun 202655.6%13.6%7.5%9.1%4%4.1%3.3%2.7%
Jul 202653.5%16%7.2%8.7%4%4%3.9%2.6%
Aug 202652.1%15.6%7%10.4%4.6%3.9%3.8%2.6%
Sep 202654.4%16.2%7.3%7.3%4.1%4.1%4%2.7%

How has the Omega and Thorne comparison changed over the last 12 months?

  • Omega was ahead of Thorne in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Omega’s estimated Share of Search among fish oil brands worldwide moved from 54.9% to 54.4%, and its estimated monthly branded searches held steady at 674K.
  • Across the 12 months ending September 2026, Thorne’s estimated Share of Search among fish oil brands worldwide moved from 6% to 7.3%, and its estimated monthly branded searches moved from 74K to 90.5K.

How did search popularity change for fish oil brands worldwide in September 2026?

  1. In September 2026, Omega gained estimated Share of Search among fish oil brands worldwide, from 52.1% to 54.4%.

  2. In September 2026, Thorne lost estimated Share of Search among fish oil brands worldwide, from 10.4% to 7.3%.

Other head-to-heads among fish oil brands

How each brand is measured

Brandwave collects information about searches that people make online using Omega’s and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Omega

2 branded search terms

  • omega nz
  • omega watch

Thorne

1 branded search term

  • thorne supplements

How the Brand Demand Index is measured

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